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Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours.

Key Takeaways

• Brand guidelines are essential for maintaining consistency in branding.
• They can include strategy, tone of voice, and messaging.
• Even small businesses should have brand guidelines.
• Not having brand guidelines can lead to issues like inconsistent colors and messaging.
• Brand guidelines help document and communicate shifts in target markets.
• The minimum for brand guidelines is logos, fonts, and colours.