<p>If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level.You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead response times to under 2 minutesMore than doubled booking rates through better follow-upUsed hyperlocal SEO to expand profitably into new marketsBuilt a trusted brand without gimmicky discountsIs using AI and automation to improve speed, service, and profitabilityMatt also shares why storytelling beats offers, how to market across multiple locations, and how culture drives marketing performance in the trades.Chapters:<a href="https://www.youtube.com/watch?v=3itYacpm13U">00:00</a> – Why marketing is mission-critical for contractors today<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=200s">03:20</a> – Matt’s background and lessons from HVAC, agency, and PE growth<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=410s">06:50</a> – The first 90 days as CMO: listen, learn, and diagnose bottlenecks<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=585s">09:45</a> – Boosting answer and booking rates through better systems<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=760s">12:40</a> – Website fixes and technical SEO that actually matter<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=930s">15:30</a> – Core marketing channels before adding new ones<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1110s">18:30</a> – How to win with hyperlocal SEO and market expansion<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1290s">21:30</a> – Creating engaging, funny, brand-building social content<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1450s">24:10</a> – Using AI for after-hours calls, storms, and lead triage<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1810s">30:10</a> – Brand-first email and community-driven marketing<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2120s">35:20</a> – In-house marketing vs. agencies: what drives real results<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2400s">40:00</a> – Manufacturer relationships vs. brand storytelling44:00 – Leadership and culture as the foundation of great marketingThis episode is packed with proven, real-world insights for roofing and home service leaders who want predictable, profitable growth.Subscribe to the Growth Minded Contractor Show for more episodes like this.Join STG&#39;s Skool Community: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFJEdmV4YmJMS3ZDdlRVOUV6d3R6MFNsWTNpUXxBQ3Jtc0ttald6QThkRVN4Tm42Y01nUDdUeVFKVVFDNTRYeFVUVEtRZkd0Nkgtb3dGTzlGeGhRb1VkYjgwcWpNRTVVVTd5NGhNMUQtVGQwOHNNYkhaVUR0aXZicVRuM3djZVV4WGtERENYRzhvb3c5Q2RpTWJrSQ&q=https%3A%2F%2Fwww.skool.com%2Fsales-transformation-group-7774%2Fabout%3Fref%3D8618ed5b9c6d4d16906aff4e9afbe7b4&v=3itYacpm13U" target="_blank" rel="nofollow">https://www.skool.com/sales-transform...</a></p>

Growth Minded Contractor Show Starring Ryan Groth

Ryan Groth

$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AI

OCT 19, 202540 MIN
Growth Minded Contractor Show Starring Ryan Groth

$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AI

OCT 19, 202540 MIN

Description

<p>If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level.You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead response times to under 2 minutesMore than doubled booking rates through better follow-upUsed hyperlocal SEO to expand profitably into new marketsBuilt a trusted brand without gimmicky discountsIs using AI and automation to improve speed, service, and profitabilityMatt also shares why storytelling beats offers, how to market across multiple locations, and how culture drives marketing performance in the trades.Chapters:<a href="https://www.youtube.com/watch?v=3itYacpm13U">00:00</a> – Why marketing is mission-critical for contractors today<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=200s">03:20</a> – Matt’s background and lessons from HVAC, agency, and PE growth<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=410s">06:50</a> – The first 90 days as CMO: listen, learn, and diagnose bottlenecks<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=585s">09:45</a> – Boosting answer and booking rates through better systems<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=760s">12:40</a> – Website fixes and technical SEO that actually matter<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=930s">15:30</a> – Core marketing channels before adding new ones<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1110s">18:30</a> – How to win with hyperlocal SEO and market expansion<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1290s">21:30</a> – Creating engaging, funny, brand-building social content<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1450s">24:10</a> – Using AI for after-hours calls, storms, and lead triage<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1810s">30:10</a> – Brand-first email and community-driven marketing<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2120s">35:20</a> – In-house marketing vs. agencies: what drives real results<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2400s">40:00</a> – Manufacturer relationships vs. brand storytelling44:00 – Leadership and culture as the foundation of great marketingThis episode is packed with proven, real-world insights for roofing and home service leaders who want predictable, profitable growth.Subscribe to the Growth Minded Contractor Show for more episodes like this.Join STG&#39;s Skool Community: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFJEdmV4YmJMS3ZDdlRVOUV6d3R6MFNsWTNpUXxBQ3Jtc0ttald6QThkRVN4Tm42Y01nUDdUeVFKVVFDNTRYeFVUVEtRZkd0Nkgtb3dGTzlGeGhRb1VkYjgwcWpNRTVVVTd5NGhNMUQtVGQwOHNNYkhaVUR0aXZicVRuM3djZVV4WGtERENYRzhvb3c5Q2RpTWJrSQ&q=https%3A%2F%2Fwww.skool.com%2Fsales-transformation-group-7774%2Fabout%3Fref%3D8618ed5b9c6d4d16906aff4e9afbe7b4&v=3itYacpm13U" target="_blank" rel="nofollow">https://www.skool.com/sales-transform...</a></p>