<description>&lt;p&gt;&lt;strong&gt;Brian Halligan&lt;/strong&gt; co-founded HubSpot, ran it as CEO for about 15 years, and now coaches Sequoia’s fastest-growing founders as their in-house CEO coach.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;We discuss:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;1. His LOCKS framework for evaluating founders&lt;/p&gt;&lt;p&gt;2. Why you should build your team like the 2004 Red Sox&lt;/p&gt;&lt;p&gt;3. Why hiring “spicy” candidates beats consensus picks&lt;/p&gt;&lt;p&gt;4. Why enterprise sales will be the last white-collar job AI replaces&lt;/p&gt;&lt;p&gt;5. Some of my favorite “Halliganisms”&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Brought to you by:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://sentry.io/lenny"&gt;&lt;strong&gt;Sentry&lt;/strong&gt;&lt;/a&gt;—Code breaks, fix it faster: &lt;a target="_blank" href="http://sentry.io/lenny"&gt;http://sentry.io/lenny&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.datadoghq.com/lenny"&gt;&lt;strong&gt;Datadog&lt;/strong&gt;&lt;/a&gt;—Now home to Eppo, the leading experimentation and feature flagging platform: &lt;a target="_blank" href="https://www.datadoghq.com/lenny"&gt;https://www.datadoghq.com/lenny&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://workos.com/lenny"&gt;&lt;strong&gt;WorkOS&lt;/strong&gt;&lt;/a&gt;—Modern identity platform for B2B SaaS, free up to 1 million MAUs: &lt;a target="_blank" href="https://workos.com/lenny"&gt;https://workos.com/lenny&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode transcript:&lt;/strong&gt; &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/sequoia-ceo-coach-why-its-never-been"&gt;https://www.lennysnewsletter.com/p/sequoia-ceo-coach-why-its-never-been&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Archive of all Lenny's Podcast transcripts:&lt;/strong&gt; &lt;a target="_blank" href="https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&amp;#38;st=ahz0fj11&amp;#38;dl=0"&gt;https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&amp;st=ahz0fj11&amp;dl=0&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Where to find Brian Halligan&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• X: &lt;a target="_blank" href="https://x.com/bhalligan"&gt;https://x.com/bhalligan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• LinkedIn: &lt;a target="_blank" href="http://linkedin.com/in/brianhalligan"&gt;linkedin.com/in/brianhalligan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Delphi: &lt;a target="_blank" href="https://www.delphi.ai/bhalligan"&gt;https://www.delphi.ai/bhalligan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Podcast: &lt;a target="_blank" href="https://sequoiacap.com/series/long-strange-trip"&gt;https://sequoiacap.com/series/long-strange-trip&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Where to find Lenny:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• Newsletter: &lt;a target="_blank" href="https://www.lennysnewsletter.com"&gt;https://www.lennysnewsletter.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• X: &lt;a target="_blank" href="https://twitter.com/lennysan"&gt;https://twitter.com/lennysan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/lennyrachitsky/"&gt;https://www.linkedin.com/in/lennyrachitsky/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this episode, we cover:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(00:00) Introduction to Brian Halligan&lt;/p&gt;&lt;p&gt;(03:56) The perpetual state of constructive dissatisfaction&lt;/p&gt;&lt;p&gt;(05:25) Coaching CEOs&lt;/p&gt;&lt;p&gt;(07:49) The art of interviewing and hiring&lt;/p&gt;&lt;p&gt;(11:21) Getting the most out of reference calls&lt;/p&gt;&lt;p&gt;(13:10) Homegrown talent vs. big company hires&lt;/p&gt;&lt;p&gt;(16:31) Traits of successful CEOs&lt;/p&gt;&lt;p&gt;(19:40) Brian’s LOCKS framework for evaluating founders&lt;/p&gt;&lt;p&gt;(21:34) Are great CEO’s born or made?&lt;/p&gt;&lt;p&gt;(23:41) Giving effective feedback&lt;/p&gt;&lt;p&gt;(25:54) The future of go-to-market strategies&lt;/p&gt;&lt;p&gt;(31:56) Understanding forward deployed engineers&lt;/p&gt;&lt;p&gt;(34:17) How the CEO role has evolved over the last 20 years&lt;/p&gt;&lt;p&gt;(38:10) Halliganisms&lt;/p&gt;&lt;p&gt;(01:01:18) The CEO’s role in scaling a company&lt;/p&gt;&lt;p&gt;(01:02:41) Lightning round and final thoughts&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Referenced:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• Dev Ittycheria on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/dittycheria"&gt;https://www.linkedin.com/in/dittycheria&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• HubSpot: &lt;a target="_blank" href="https://www.hubspot.com"&gt;https://www.hubspot.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Parker Conrad on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/parkerconrad"&gt;https://www.linkedin.com/in/parkerconrad&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• McKinsey &amp; Company: &lt;a target="_blank" href="https://www.mckinsey.com"&gt;https://www.mckinsey.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Brian Chesky’s new playbook: &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach"&gt;https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Jensen Huang on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/jenhsunhuang"&gt;https://www.linkedin.com/in/jenhsunhuang&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Winston Weinberg on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/winston-weinberg"&gt;https://www.linkedin.com/in/winston-weinberg&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• James Cadwallader on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/jsca"&gt;https://www.linkedin.com/in/jsca&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Gabriel Stengel on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/gabestengel"&gt;https://www.linkedin.com/in/gabestengel&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor"&gt;https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Scaling Entrepreneurial Ventures: &lt;a target="_blank" href="https://orbit.mit.edu/classes/scaling-entrepreneurial-ventures-15.392"&gt;https://orbit.mit.edu/classes/scaling-entrepreneurial-ventures-15.392&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• OpenClaw: &lt;a target="_blank" href="https://openclaw.ai"&gt;https://openclaw.ai&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Ruth Porat on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/ruth-porat"&gt;https://www.linkedin.com/in/ruth-porat&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Mike Krzyzewski: &lt;a target="_blank" href="https://goduke.com/sports/mens-basketball/roster/coaches/mike-krzyzewski/4159"&gt;https://goduke.com/sports/mens-basketball/roster/coaches/mike-krzyzewski/4159&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Dalai Lama’s 18 Rules for Living: &lt;a target="_blank" href="https://www.prm.nau.edu/prm205/Dalai-Lama-18-rules-for-living.htm"&gt;https://www.prm.nau.edu/prm205/Dalai-Lama-18-rules-for-living.htm&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building"&gt;https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Kareem Amin on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/kareemamin"&gt;https://www.linkedin.com/in/kareemamin&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Glassdoor: &lt;a target="_blank" href="https://www.glassdoor.com"&gt;https://www.glassdoor.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook"&gt;https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Katie Burke on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/katie-burke-965767a"&gt;https://www.linkedin.com/in/katie-burke-965767a&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Jerry Garcia: &lt;a target="_blank" href="https://en.wikipedia.org/wiki/Jerry_Garcia"&gt;https://en.wikipedia.org/wiki/Jerry_Garcia&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Bob Weir: &lt;a target="_blank" href="https://en.wikipedia.org/wiki/Bob_Weir"&gt;https://en.wikipedia.org/wiki/Bob_Weir&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Phil Lesh: &lt;a target="_blank" href="https://en.wikipedia.org/wiki/Phil_Lesh"&gt;https://en.wikipedia.org/wiki/Phil_Lesh&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Ron “Pigpen” McKernan: &lt;a target="_blank" href="https://en.wikipedia.org/wiki/Ron_%22Pigpen%22_McKernan"&gt;https://en.wikipedia.org/wiki/Ron_%22Pigpen%22_McKernan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Marc Andreessen: The real AI boom hasn’t even started yet: &lt;a target="_blank" href="https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom"&gt;https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• &lt;em&gt;The American Revolution&lt;/em&gt;: &lt;a target="_blank" href="https://www.pbs.org/kenburns/the-american-revolution"&gt;https://www.pbs.org/kenburns/the-american-revolution&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Delphi: &lt;a target="_blank" href="https://www.delphi.ai"&gt;https://www.delphi.ai&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Sonos: &lt;a target="_blank" href="https://www.sonos.com"&gt;https://www.sonos.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• Yamini Rangan on LinkedIn: &lt;a target="_blank" href="https://www.linkedin.com/in/yaminirangan"&gt;https://www.linkedin.com/in/yaminirangan&lt;/a&gt;&lt;/p&gt;&lt;p&gt;• The Boston Red Sox: &lt;a target="_blank" href="https://www.mlb.com/redsox"&gt;https://www.mlb.com/redsox&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Recommended book:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• &lt;em&gt;Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History&lt;/em&gt;: &lt;a target="_blank" href="https://www.amazon.com/Marketing-Lessons-Grateful-Dead-Business/dp/0470900520"&gt;https://www.amazon.com/Marketing-Lessons-Grateful-Dead-Business/dp/0470900520&lt;/a&gt;&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;Production and marketing by &lt;a target="_blank" href="https://penname.co/"&gt;https://penname.co/&lt;/a&gt;. For inquiries about sponsoring the podcast, email &lt;a target="_blank" href="mailto:podcast@lennyrachitsky.com"&gt;podcast@lennyrachitsky.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;—&lt;/p&gt;&lt;p&gt;&lt;em&gt;Lenny may be an investor in the companies discussed.&lt;/em&gt;&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;To hear more, visit &lt;a href="https://www.lennysnewsletter.com?utm_medium=podcast&amp;#38;utm_campaign=show-notes-no-free-preview-language"&gt;www.lennysnewsletter.com&lt;/a&gt;</description>

Lenny's Podcast: Product | Career | Growth

Lenny Rachitsky

Sequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one | Brian Halligan (co-founder, HubSpot)

FEB 15, 202674 MIN
Lenny's Podcast: Product | Career | Growth

Sequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one | Brian Halligan (co-founder, HubSpot)

FEB 15, 202674 MIN

Description

<p><strong>Brian Halligan</strong> co-founded HubSpot, ran it as CEO for about 15 years, and now coaches Sequoia’s fastest-growing founders as their in-house CEO coach.</p><p></p><p><strong>We discuss:</strong></p><p>1. His LOCKS framework for evaluating founders</p><p>2. Why you should build your team like the 2004 Red Sox</p><p>3. Why hiring “spicy” candidates beats consensus picks</p><p>4. Why enterprise sales will be the last white-collar job AI replaces</p><p>5. Some of my favorite “Halliganisms”</p><p>—</p><p><strong>Brought to you by:</strong></p><p><a target="_blank" href="http://sentry.io/lenny"><strong>Sentry</strong></a>—Code breaks, fix it faster: <a target="_blank" href="http://sentry.io/lenny">http://sentry.io/lenny</a></p><p><a target="_blank" href="https://www.datadoghq.com/lenny"><strong>Datadog</strong></a>—Now home to Eppo, the leading experimentation and feature flagging platform: <a target="_blank" href="https://www.datadoghq.com/lenny">https://www.datadoghq.com/lenny</a></p><p><a target="_blank" href="https://workos.com/lenny"><strong>WorkOS</strong></a>—Modern identity platform for B2B SaaS, free up to 1 million MAUs: <a target="_blank" href="https://workos.com/lenny">https://workos.com/lenny</a></p><p>—</p><p><strong>Episode transcript:</strong> <a target="_blank" href="https://www.lennysnewsletter.com/p/sequoia-ceo-coach-why-its-never-been">https://www.lennysnewsletter.com/p/sequoia-ceo-coach-why-its-never-been</a></p><p>—</p><p><strong>Archive of all Lenny's Podcast transcripts:</strong> <a target="_blank" href="https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&#38;st=ahz0fj11&#38;dl=0">https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0</a></p><p>—</p><p><strong>Where to find Brian Halligan</strong></p><p>• X: <a target="_blank" href="https://x.com/bhalligan">https://x.com/bhalligan</a></p><p>• LinkedIn: <a target="_blank" href="http://linkedin.com/in/brianhalligan">linkedin.com/in/brianhalligan</a></p><p>• Delphi: <a target="_blank" href="https://www.delphi.ai/bhalligan">https://www.delphi.ai/bhalligan</a></p><p>• Podcast: <a target="_blank" href="https://sequoiacap.com/series/long-strange-trip">https://sequoiacap.com/series/long-strange-trip</a></p><p>—</p><p><strong>Where to find Lenny:</strong></p><p>• Newsletter: <a target="_blank" href="https://www.lennysnewsletter.com">https://www.lennysnewsletter.com</a></p><p>• X: <a target="_blank" href="https://twitter.com/lennysan">https://twitter.com/lennysan</a></p><p>• LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/lennyrachitsky/">https://www.linkedin.com/in/lennyrachitsky/</a></p><p>—</p><p><strong>In this episode, we cover:</strong></p><p>(00:00) Introduction to Brian Halligan</p><p>(03:56) The perpetual state of constructive dissatisfaction</p><p>(05:25) Coaching CEOs</p><p>(07:49) The art of interviewing and hiring</p><p>(11:21) Getting the most out of reference calls</p><p>(13:10) Homegrown talent vs. big company hires</p><p>(16:31) Traits of successful CEOs</p><p>(19:40) Brian’s LOCKS framework for evaluating founders</p><p>(21:34) Are great CEO’s born or made?</p><p>(23:41) Giving effective feedback</p><p>(25:54) The future of go-to-market strategies</p><p>(31:56) Understanding forward deployed engineers</p><p>(34:17) How the CEO role has evolved over the last 20 years</p><p>(38:10) Halliganisms</p><p>(01:01:18) The CEO’s role in scaling a company</p><p>(01:02:41) Lightning round and final thoughts</p><p>—</p><p><strong>Referenced:</strong></p><p>• Dev Ittycheria on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/dittycheria">https://www.linkedin.com/in/dittycheria</a></p><p>• HubSpot: <a target="_blank" href="https://www.hubspot.com">https://www.hubspot.com</a></p><p>• Parker Conrad on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/parkerconrad">https://www.linkedin.com/in/parkerconrad</a></p><p>• McKinsey & Company: <a target="_blank" href="https://www.mckinsey.com">https://www.mckinsey.com</a></p><p>• Brian Chesky’s new playbook: <a target="_blank" href="https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach">https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach</a></p><p>• Jensen Huang on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/jenhsunhuang">https://www.linkedin.com/in/jenhsunhuang</a></p><p>• Winston Weinberg on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/winston-weinberg">https://www.linkedin.com/in/winston-weinberg</a></p><p>• James Cadwallader on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/jsca">https://www.linkedin.com/in/jsca</a></p><p>• Gabriel Stengel on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/gabestengel">https://www.linkedin.com/in/gabestengel</a></p><p>• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: <a target="_blank" href="https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor">https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor</a></p><p>• Scaling Entrepreneurial Ventures: <a target="_blank" href="https://orbit.mit.edu/classes/scaling-entrepreneurial-ventures-15.392">https://orbit.mit.edu/classes/scaling-entrepreneurial-ventures-15.392</a></p><p>• OpenClaw: <a target="_blank" href="https://openclaw.ai">https://openclaw.ai</a></p><p>• Ruth Porat on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/ruth-porat">https://www.linkedin.com/in/ruth-porat</a></p><p>• Mike Krzyzewski: <a target="_blank" href="https://goduke.com/sports/mens-basketball/roster/coaches/mike-krzyzewski/4159">https://goduke.com/sports/mens-basketball/roster/coaches/mike-krzyzewski/4159</a></p><p>• Dalai Lama’s 18 Rules for Living: <a target="_blank" href="https://www.prm.nau.edu/prm205/Dalai-Lama-18-rules-for-living.htm">https://www.prm.nau.edu/prm205/Dalai-Lama-18-rules-for-living.htm</a></p><p>• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): <a target="_blank" href="https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building">https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building</a></p><p>• Kareem Amin on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/kareemamin">https://www.linkedin.com/in/kareemamin</a></p><p>• Glassdoor: <a target="_blank" href="https://www.glassdoor.com">https://www.glassdoor.com</a></p><p>• Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): <a target="_blank" href="https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook">https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook</a></p><p>• Katie Burke on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/katie-burke-965767a">https://www.linkedin.com/in/katie-burke-965767a</a></p><p>• Jerry Garcia: <a target="_blank" href="https://en.wikipedia.org/wiki/Jerry_Garcia">https://en.wikipedia.org/wiki/Jerry_Garcia</a></p><p>• Bob Weir: <a target="_blank" href="https://en.wikipedia.org/wiki/Bob_Weir">https://en.wikipedia.org/wiki/Bob_Weir</a></p><p>• Phil Lesh: <a target="_blank" href="https://en.wikipedia.org/wiki/Phil_Lesh">https://en.wikipedia.org/wiki/Phil_Lesh</a></p><p>• Ron “Pigpen” McKernan: <a target="_blank" href="https://en.wikipedia.org/wiki/Ron_%22Pigpen%22_McKernan">https://en.wikipedia.org/wiki/Ron_%22Pigpen%22_McKernan</a></p><p>• Marc Andreessen: The real AI boom hasn’t even started yet: <a target="_blank" href="https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom">https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom</a></p><p>• <em>The American Revolution</em>: <a target="_blank" href="https://www.pbs.org/kenburns/the-american-revolution">https://www.pbs.org/kenburns/the-american-revolution</a></p><p>• Delphi: <a target="_blank" href="https://www.delphi.ai">https://www.delphi.ai</a></p><p>• Sonos: <a target="_blank" href="https://www.sonos.com">https://www.sonos.com</a></p><p>• Yamini Rangan on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/yaminirangan">https://www.linkedin.com/in/yaminirangan</a></p><p>• The Boston Red Sox: <a target="_blank" href="https://www.mlb.com/redsox">https://www.mlb.com/redsox</a></p><p>—</p><p><strong>Recommended book:</strong></p><p>• <em>Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History</em>: <a target="_blank" href="https://www.amazon.com/Marketing-Lessons-Grateful-Dead-Business/dp/0470900520">https://www.amazon.com/Marketing-Lessons-Grateful-Dead-Business/dp/0470900520</a></p><p>—</p><p>Production and marketing by <a target="_blank" href="https://penname.co/">https://penname.co/</a>. For inquiries about sponsoring the podcast, email <a target="_blank" href="mailto:[email protected]">[email protected]</a>.</p><p>—</p><p><em>Lenny may be an investor in the companies discussed.</em></p> <br/><br/>To hear more, visit <a href="https://www.lennysnewsletter.com?utm_medium=podcast&#38;utm_campaign=show-notes-no-free-preview-language">www.lennysnewsletter.com</a>