<i>Insights are nuggets of truth about the world or ourselves.</i><br /><i></i><br />But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.<br /><br />In this episode, we’re joined by <a href="https://www.linkedin.com/in/patrickalcantara/" target="_blank" rel="noreferrer noopener">Patrick Alcantara</a>, Strategic Customer Insights Lead (UK &amp; Ireland) at <a href="https://www.axa.com/" target="_blank" rel="noreferrer noopener">AXA</a>, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.<br /><br />We also cover:<ul><li>Why the best insights come from combining technical expertise with emotional intelligence.</li><li>How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.</li><li>The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.</li></ul>

The Consumer Insights Podcast

Stravito

Changing Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXA

NOV 21, 202427 MIN
The Consumer Insights Podcast

Changing Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXA

NOV 21, 202427 MIN

Description

<i>Insights are nuggets of truth about the world or ourselves.</i><br /><i></i><br />But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.<br /><br />In this episode, we’re joined by <a href="https://www.linkedin.com/in/patrickalcantara/" target="_blank" rel="noreferrer noopener">Patrick Alcantara</a>, Strategic Customer Insights Lead (UK &amp; Ireland) at <a href="https://www.axa.com/" target="_blank" rel="noreferrer noopener">AXA</a>, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.<br /><br />We also cover:<ul><li>Why the best insights come from combining technical expertise with emotional intelligence.</li><li>How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.</li><li>The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.</li></ul>