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AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?<br /><br />In this episode, <a href="https://www.linkedin.com/in/wahlforss/" target="_blank" rel="noreferrer noopener">Alfred Wahlforss</a>, CEO &amp; Co-founder at <a href="https://listenlabs.ai/" target="_blank" rel="noreferrer noopener">Listen Labs</a>, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.<br /><br />We explore:<ul><li>The biggest challenges in traditional research and how AI addresses them.</li><li>How AI can screen participants, detect fraud, and improve qualitative depth.</li><li>The shift from large, static reports to concise, high-impact insights.</li><li>How outlier perspectives can unlock unexpected breakthroughs.</li><li>The future of insight professionals in an AI-driven world.</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

The Insighter's Club Podcast

Stravito

How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

MAR 13, 202527 MIN
The Insighter's Club Podcast

How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

MAR 13, 202527 MIN

Description

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?<br /><br />In this episode, <a href="https://www.linkedin.com/in/wahlforss/" target="_blank" rel="noreferrer noopener">Alfred Wahlforss</a>, CEO &amp; Co-founder at <a href="https://listenlabs.ai/" target="_blank" rel="noreferrer noopener">Listen Labs</a>, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.<br /><br />We explore:<ul><li>The biggest challenges in traditional research and how AI addresses them.</li><li>How AI can screen participants, detect fraud, and improve qualitative depth.</li><li>The shift from large, static reports to concise, high-impact insights.</li><li>How outlier perspectives can unlock unexpected breakthroughs.</li><li>The future of insight professionals in an AI-driven world.</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.