Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman
DEC 5, 202433 MIN
Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman
DEC 5, 202433 MIN
Description
It’s well-known that insights can offer companies competitive advantage – but what about <i>collaborative advantage?</i><br /><br />In this episode, <a href="https://www.linkedin.com/in/maryellen-mantyla-6319582b/overlay/about-this-profile/" target="_blank" rel="noreferrer noopener">Maryellen Mantyla</a>, Consumer Insights Manager at <a href="https://www.eastman.com/en" target="_blank" rel="noreferrer noopener">Eastman</a>, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.<br /><br />We also discuss: <ul><li>Maryellen’s approach to insights, based on a multi-layered analysis.</li><li>The importance of clear and attractive visualization of insights to compel diverse audiences.</li><li>Why insights professionals need to resist the urge to soften findings—and present the full story instead.</li></ul>
