Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog
FEB 27, 202529 MIN
Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog
FEB 27, 202529 MIN
Description
Insights are only as powerful as the action they inspire. <br /><br />In this episode, we are joined by <a href="https://www.linkedin.com/in/willosborn/" target="_blank" rel="noreferrer noopener">Will Osborn</a>, Service and Org Design Director & Head of Service Design at <a href="https://www.frog.co/" target="_blank" rel="noreferrer noopener">frog</a>, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.<br /><br />We also discuss:<br /><ul><li>The evergreen challenge of silo syndrome. </li><li>How great storytelling makes data impossible to ignore.</li><li>Why research on its own isn’t enough.</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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