Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.<br /><br />In this episode, <a href="https://www.linkedin.com/in/cristinamarinucci/" target="_blank" rel="noreferrer noopener">Cristina Marinucci</a>, Global VP, Growth &amp; Omni Commercial Insights at <a href="https://www.mondelezinternational.com/?utm_source=linkedin&amp;utm_medium=button&amp;utm_campaign=Linkedin_homepage" target="_blank" rel="noreferrer noopener">Mondelēz International</a>, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.<br /><br />We also explore:<br /><ul><li>The risks of siloed insights and how to create a cohesive strategy.</li><li>Why category-first thinking unlocks growth for brands and retailers alike.</li><li>How diverse career experiences can help you become a stronger, more adaptive insights leader.</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

The Insighter's Club Podcast

Stravito

Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

FEB 13, 202530 MIN
The Insighter's Club Podcast

Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

FEB 13, 202530 MIN

Description

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.<br /><br />In this episode, <a href="https://www.linkedin.com/in/cristinamarinucci/" target="_blank" rel="noreferrer noopener">Cristina Marinucci</a>, Global VP, Growth &amp; Omni Commercial Insights at <a href="https://www.mondelezinternational.com/?utm_source=linkedin&amp;utm_medium=button&amp;utm_campaign=Linkedin_homepage" target="_blank" rel="noreferrer noopener">Mondelēz International</a>, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.<br /><br />We also explore:<br /><ul><li>The risks of siloed insights and how to create a cohesive strategy.</li><li>Why category-first thinking unlocks growth for brands and retailers alike.</li><li>How diverse career experiences can help you become a stronger, more adaptive insights leader.</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.