“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.

Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.

In this episode you will learn:

• How to make a buzz-worthy event - 10:47
• How Melissa went from debt to 7-figures - 15:16
• How to focus on growth by prioritizing a healthy environment - 21:41
• How to define ROI by your goals: brand awareness, sales, or market entry - 30:28
• How to value your relationships and friendships in business - 35:23
• Her advice to others - 41:27

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