Think with Google Firestarters

The old rules of creativity are dead. Are you adapting fast enough?

Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most innovative ideas and how to break free from your industry's echo chamber to cultivate truly original thinking.

Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it's about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.

What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own "market of one".

Plus, the surprising power of saying "no" to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree.

How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within.

Tune in to learn why "radical candour" is the key to high performance, what science can teach us about team building, and how the best leaders embody the change they want to see.

Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward.

In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to fix them. Plus: the three golden rules to an effective brief, how to conquer creative block, and why your customers may know more about your brand than you do.