Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

<description>&lt;p&gt;Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.&lt;/p&gt; &lt;p&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/p&gt;</description>

Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth,...

The future of performance marketing with Kris Tait from Croud

What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”. Plus, the surprising power of saying “no” to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

<description>&lt;p dir="ltr" role="presentation"&gt;What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”.&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;Plus, the surprising power of saying “no” to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree.&lt;/p&gt; &lt;div class= "mt-6 mt-md-0 col-lg-8 col-md-6 col-12 order-md-1 order-2"&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/div&gt; &lt;div class="col-lg-4 col-md-6 col-12 order-md-2 order-1"&gt;  &lt;/div&gt;</description>

What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”. Plus, the surprising power of saying “no” to clients, how to price your work in...

How agencies can drive growth, with Co:Definery's Robin Bonn

How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within. Tune in to learn why “radical candour” is the key to high performance, what science can teach us about team building, and how the best leaders embody the change they want to see. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

<description>&lt;p&gt;How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture &amp; Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within.&lt;/p&gt; &lt;p&gt;Tune in to learn why “radical candour” is the key to high performance, what science can teach us about team building, and how the best leaders embody the change they want to see.&lt;/p&gt; &lt;div class= "mt-6 mt-md-0 col-lg-8 col-md-6 col-12 order-md-1 order-2"&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/div&gt; &lt;div class="col-lg-4 col-md-6 col-12 order-md-2 order-1"&gt;  &lt;/div&gt; &lt;p&gt; &lt;/p&gt;</description>

How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within. Tune in to learn why “radical...

How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans

Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to fix them. Plus: the three golden rules to an effective brief, how to conquer creative block, and why your customers may know more about your brand than you do. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

<description>&lt;p&gt;Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward.&lt;/p&gt; &lt;p&gt;In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to fix them. Plus: the three golden rules to an effective brief, how to conquer creative block, and why your customers may know more about your brand than you do.&lt;/p&gt; &lt;p&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/p&gt;</description>

Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to...

Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results. In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand’s voice to why it’s crucial to make every word count — and ensuring your copy always passes the “concrete, visual, and falsifiable” test. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

<description>&lt;p&gt;Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results.&lt;/p&gt; &lt;p&gt;In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand’s voice to why it’s crucial to make every word count — and ensuring your copy always passes the “concrete, visual, and falsifiable” test.&lt;/p&gt; &lt;p&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/p&gt;</description>

Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results. In this episode of...

The power of great copy, with brand tone of voice and copywriting expert, Vikki Ross

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Think with Google Firestarters

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