<description>&lt;p&gt;Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.&lt;/p&gt; &lt;p&gt;Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: &lt;a href= "https://goo.gle/3t13pWt"&gt;https://goo.gle/3t13pWt&lt;/a&gt;&lt;/p&gt;</description>

Think with Google Firestarters

Think with Google

The future of performance marketing with Kris Tait from Croud

NOV 13, 202438 MIN
Think with Google Firestarters

The future of performance marketing with Kris Tait from Croud

NOV 13, 202438 MIN

Description

Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt