<description>&lt;p&gt;Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Understanding the realistic expectations for first-time exporters at trade shows.&lt;/li&gt;&lt;li&gt;The importance of preparation: How to effectively plan six months ahead of the trade show.&lt;/li&gt;&lt;li&gt;Strategies to engage potential clients before, during, and after the expo.&lt;/li&gt;&lt;li&gt;Designing an attractive and functional booth, even with limited resources.&lt;/li&gt;&lt;li&gt;Utilizing digital channels and social media for promoting your presence at the trade show.&lt;/li&gt;&lt;li&gt;Effective techniques for gathering and managing business intelligence during the expo.&lt;/li&gt;&lt;li&gt;The significance of follow-up actions and maintaining long-term relationships with potential clients.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;By following these steps, companies can significantly increase their trade show efficiency and secure valuable international contracts. Whether you are a seasoned exporter or a first-timer, this episode offers essential insights to help you navigate the complex world of global trade fairs.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Spotify: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS"&gt;https://rebrand.ly/SGISpotifyRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Apple podcasts: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS"&gt;https://rebrand.ly/SGIAppleRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS"&gt;https://rebrand.ly/SGIYTRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In your browser: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS"&gt;https://rebrand.ly/SGISGRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Feedback: &lt;/strong&gt;We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at &lt;a target="_blank" rel="noopener noreferrer nofollow" href="mailto:podcast@start-global.biz"&gt;podcast@start-global.biz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Develop your international expansion strategy with Start Global&lt;/strong&gt;, your guide to foreign markets. Visit us at &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/"&gt;https://www.start-global.biz/&lt;/a&gt;&lt;/p&gt;</description>

Start Global Insights

Dmytro Shvets

Explainer: Your international trade shows are not working? Here are simple steps to fix it.

JUN 27, 202425 MIN
Start Global Insights

Explainer: Your international trade shows are not working? Here are simple steps to fix it.

JUN 27, 202425 MIN

Description

<p>Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.</p><p><strong>Episode Highlights:</strong></p><ul><li>Understanding the realistic expectations for first-time exporters at trade shows.</li><li>The importance of preparation: How to effectively plan six months ahead of the trade show.</li><li>Strategies to engage potential clients before, during, and after the expo.</li><li>Designing an attractive and functional booth, even with limited resources.</li><li>Utilizing digital channels and social media for promoting your presence at the trade show.</li><li>Effective techniques for gathering and managing business intelligence during the expo.</li><li>The significance of follow-up actions and maintaining long-term relationships with potential clients.</li></ul><p>By following these steps, companies can significantly increase their trade show efficiency and secure valuable international contracts. Whether you are a seasoned exporter or a first-timer, this episode offers essential insights to help you navigate the complex world of global trade fairs.</p><p><strong>Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.</strong></p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p><strong>Feedback: </strong>We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p><strong>Develop your international expansion strategy with Start Global</strong>, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p>