Start Global Insights
Start Global Insights

Start Global Insights

Dmytro Shvets

Overview
Episodes

Details

Welcome to the Start Global Insights.

The podcast for businesses looking to expand globally.

On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.

Let’s find together the answers to the questions:

  • How to prepare your business for international expansion?
  • How to select proper focus markets?
  • How to get market insights and research new markets?
  • How to find proper local partner and start your sales?
  • And many others…

Join us on this show and get answers about international trade directly from local players and global expansion experts.

Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global

Recent Episodes

How to enter Dutch markets. Insights from local professional.
MAY 28, 2025
How to enter Dutch markets. Insights from local professional.
<p>Are you an exporter eyeing the Netherlands? This episode of our podcast for exporters offers an insider's look into the Dutch market, featuring Geddy van Elburg, Managing Director of MKB Trade Office and owner of Ion Moon International Digital Marketing Agency. </p><p>With extensive experience in market analytics and understanding Dutch and international customers, Geddy shares invaluable insights on navigating this unique European landscape.</p><p>Geddy breaks down how to identify the best entry points based on your industry, moving beyond the obvious hubs of Amsterdam and Rotterdam.</p><p>This episode delves into the practicalities of market research, from leveraging online tools like LinkedIn and company websites to tapping into official statistics from <a target="_blank" rel="noopener noreferrer nofollow" href="http://CBS.nl">CBS.nl</a> and Eurostat. You'll also learn the power of local business associations and even how collaborating with local universities can provide fresh, cost-effective market intelligence.</p><p>Understand the nuances of Dutch communication—their directness, informality, and dislike for exaggeration. Learn how to build trust by having a strong digital footprint and delivering on your promises. Geddy also offers critical advice on the Dutch decision-making process, highlighting their preference for thorough evaluation and the importance of a compelling price-quality-service balance.</p><p>Tune in to unlock the secrets to successful market entry and negotiation in the Netherlands and transform your approach to international expansion!</p><p></p><p><strong>LinkedIn profiles:</strong></p><p><strong>Host, Dmytro Shvets </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/">https://www.linkedin.com/in/dshvets/</a></p><p><strong>Guest, Geddy van Elburg </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/geddyvanelburg/">https://www.linkedin.com/in/geddyvanelburg/</a></p><p></p><p><strong>Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.</strong></p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p></p><p>The URL's mentioned in the interview:</p><p><strong>Statistics Netherlands</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.cbs.nl/">https://www.cbs.nl/</a></p><p><strong>MKB Trade Office </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://mkbtradeoffice.com/about-us/">https://mkbtradeoffice.com/</a></p><p><strong>Eurostat </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://ec.europa.eu/eurostat">https://ec.europa.eu/eurostat</a></p><p></p><p><strong>Feedback: </strong>We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p><strong>Develop your international expansion strategy with Start Global</strong>, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p>
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34 MIN
How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.
MAR 19, 2025
How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.
<p>Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol&amp; Pop, about their "magical" entry into the Japanese market.</p><p>Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.</p><p>Discover the rigorous testing required in Japan, how Lol&amp;Pop overcame blackouts in Ukraine, and why quality and persistence are key.</p><p>Listen to the first part of the interview in the episode #42.</p><p><strong>Key Highlights :</strong></p><ul><li>Unexpected success story of a Ukrainian candy maker in Japan.</li><li>Deal with a major Japanese distributor and placement in 350 stores.</li><li>Challenges of rigorous testing in Japan.</li><li>Importance of resilience, adaptability, and quality.</li><li>Practical tips for SMEs and exporters.</li><li>Focus on the Japanese market specifically.</li><li>Building trust and reputation.</li><li>Joining industry alliances.</li></ul><p></p><p><strong>Speakers LinkedIn Profiles:</strong></p><p>Dmytro Shvets <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/">https://www.linkedin.com/in/dshvets/</a></p><p>Olena Tokar <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/alonatokar/">https://www.linkedin.com/in/alonatokar/</a></p><p></p><p><strong>Listen to Start Global Insights on all major podcast platforms. </strong>Don't forget to subscribe for more global business insights.</p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p>Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p>Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p>
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28 MIN
From Local to Global: Candy Export Success. A story of a brave Ukrainian sweets producer.
JAN 29, 2025
From Local to Global: Candy Export Success. A story of a brave Ukrainian sweets producer.
<p>This episode features Olena Tokar, CEO of Lol &amp; Pop, a Ukrainian candy company that successfully expanded globally.</p><p>Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting.</p><p>Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the US market during the COVID-19 pandemic.</p><p>Discover the importance of adaptability, perseverance, and believing in your idea, even when faced with obstacles.</p><p><strong>Episode Highlights:</strong></p><ul><li><strong>From YouTube Inspiration to Global Expansion:</strong> Discover how Olena's entrepreneurial spirit led her to build a successful international candy business.</li><li><strong>Overcoming Franchise Challenges:</strong> Learn how Olena navigated quality control and other obstacles to find global success.</li><li><strong>Breaking into the US Market During a Pandemic:</strong> Uncover the unexpected opportunities and strategies that propelled Lol &amp; Pop into the competitive US market.</li><li><strong>The Key Ingredients for Global Expansion:</strong> Find out the essential elements of adaptability, perseverance, and self-belief that are crucial for any entrepreneur aiming for international growth.</li></ul><p>Sell Lol and Pop in your country: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/LolAndPop">https://rebrand.ly/LolAndPop</a></p><p>Olena emphasizes that entrepreneurship is a marathon, not a sprint, and stresses the importance of perseverance, confidence, and continuous learning. With her unique perspective on the candy industry and international trade, she provides valuable tips for businesses looking to expand globally. Join us for an insightful discussion that highlights the resilience of Ukrainian entrepreneurs and their potential in the global market.</p><p>Don’t miss the next episode, where Olena will share more about her journey to Japan and additional tips for successful global expansion.</p><p></p><p><strong>Speakers LinkedIn Profiles:</strong> </p><p>Dmytro Shvets <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/">https://www.linkedin.com/in/dshvets/</a> </p><p>Olena Tokar <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/alonatokar/">https://www.linkedin.com/in/alonatokar/</a></p><p></p><p><strong>Listen to Start Global Insights on all major podcast platforms. </strong>Don't forget to subscribe for more global business insights.</p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p>Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p>Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p>
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25 MIN
From 100 Slides to 7 Words: Easy steps to powerful sales pitch
OCT 23, 2024
From 100 Slides to 7 Words: Easy steps to powerful sales pitch
<p>In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers.</p><p></p><p><strong>Episode Highlights:</strong></p><p>- The importance of doing thorough research and due diligence before entering a new market.</p><p>- Common mistakes companies make when presenting their products to foreign clients.</p><p>- David's simple yet powerful methodology for delivering clear and impactful presentations.</p><p>- How to deconstruct your product or service into essential components to better address customer needs.</p><p>- The significance of empathy and understanding the client's perspective in business communication.</p><p>- Practical tips on structuring questions to gain valuable insights from potential clients.</p><p>- The value of listening and adapting your pitch based on the client's feedback.</p><p>- Why less is more: The benefits of concise communication and avoiding information overload.</p><p>- David's three essential tips for effective communication: No slides, know your audience, and say less than you think you need to.</p><p></p><p>David emphasizes the need for businesses to focus on the customer's problems and how their product or service can provide a solution. By breaking down complex information into simple, digestible parts and engaging in meaningful conversations, companies can build stronger relationships with their clients and create lasting value.</p><p></p><p><strong>LinkedIn profiles of participants:</strong> </p><p>Dmytro Shvets: <a target="_blank" rel="noopener noreferrer nofollow" href="https://linkedin.com/in/dshvets">https://linkedin.com/in/dshvets</a> </p><p>David Trayford: <a target="_blank" rel="noopener noreferrer nofollow" href="https://linkedin.com/in/davidtrayford">https://linkedin.com/in/davidtrayford</a></p><p></p><p><strong>Listen to Start Global Insights on all major podcast platforms. </strong>Don't forget to subscribe for more global business insights.</p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p>Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p>Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p>
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36 MIN
How to sell to Argentinian markets and globally. Local expert insights and case study.
OCT 9, 2024
How to sell to Argentinian markets and globally. Local expert insights and case study.
<p>In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and from Argentina. Jorge shares his experience in international trade, peculiarities of Argentinian markets and his journey in broadening Rizobacter's reach across continents.</p><p><strong>Episode Highlights:</strong></p><ul><li>Insights into the Argentine market, including cultural nuances, negotiation styles, and the importance of local partnerships.</li><li>Jorge's journey from local beginnings to international success with bio inoculants.</li></ul><ul><li>Strategic insights on selecting target countries for expansion.</li></ul><ul><li>The role of cultural similarities in establishing business relationships.</li></ul><ul><li>Challenges in diverse markets such as Japan and Nigeria, and the importance of local partnerships.</li></ul><ul><li>The significance of reinvesting profits into research and development to sustain growth and innovation.</li></ul><ul><li>How fostering personal relationships and trust is key to successful international sales.</li><li>Advice for exporters looking to enter the Argentine market, emphasizing the need for strong local representation and understanding of market dynamics.</li></ul><p></p><p>Jorge also shares anecdotes from his extensive travels, offering a unique perspective on how cultural understanding can make or break international business deals. From navigating the bureaucracies of different countries to leveraging international networks, this episode is packed with actionable insights for businesses looking to expand globally.</p><p>Your host Dmytro Shvets, director of Start Global <a target="_blank" rel="noopener noreferrer nofollow" href="https://linkedin.com/in/dshvets">https://linkedin.com/in/dshvets</a></p><p><strong>Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.</strong></p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS"><strong>https://rebrand.ly/SGISpotifyRSS</strong></a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS"><strong>https://rebrand.ly/SGIAppleRSS</strong></a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS"><strong>https://rebrand.ly/SGIYTRSS</strong></a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS"><strong>https://rebrand.ly/SGISGRSS</strong></a></p><p><strong>Feedback:</strong> We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]"><strong>[email protected]</strong></a></p><p><strong>Develop your international expansion strategy with Start Global</strong>, your guide to foreign markets. Visit us at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/"><strong>https://www.start-global.biz/</strong></a></p><p></p>
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37 MIN