<description>&lt;p&gt;How to enter Japan's retail and start selling your goods in this country?&lt;/p&gt;&lt;p&gt;This is the second part of the interview with Rupert Sutton, Director &amp;amp; Partner Director &amp;amp; Partner at Weben Partners.&lt;/p&gt;&lt;p&gt;Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.&lt;/p&gt;&lt;p&gt;In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG. &lt;/p&gt;&lt;p&gt;You may find the first part among previous episodes of the Start Global Insights.&lt;/p&gt;&lt;p&gt;In this episode we dive deeper to understand the algorithm of entering the Japan's market.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;We have discussed:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The complexities of traditional distribution channels in Japan.&lt;/li&gt;&lt;li&gt;Exploring alternative routes to market, including direct retail partnerships.&lt;/li&gt;&lt;li&gt;The importance of a compelling selling proposition for the Japanese market.&lt;/li&gt;&lt;li&gt;Gathering market research data to convince potential partners.&lt;/li&gt;&lt;li&gt;Tradeshows and cold calls. &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Listen to the Start Global Insights&lt;/strong&gt; podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.&lt;/p&gt;&lt;p&gt;Don't forget to subscribe not to miss the second part of our conversation.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Speakers LinkedIn Profiles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Host, Dmytro Shvets &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/"&gt;https://www.linkedin.com/in/dshvets/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Guest, Rupert Sutton &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rupertsuttonwebenasia/"&gt;https://www.linkedin.com/in/rupertsuttonwebenasia/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://exportandexpand.com/"&gt;https://exportandexpand.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Please, give us your feedback &lt;/strong&gt;on Apple podcasts or write to the email: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="mailto:podcast@start-global.biz"&gt;podcast@start-global.biz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Create your international expansion strategy with Start Global&lt;/strong&gt;, your guide to foreign markets. &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/"&gt;https://www.start-global.biz/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Subscribe and listen to Start Global Insights podcast &lt;/strong&gt;on other platforms:&lt;/p&gt;&lt;p&gt;Spotify: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://spoti.fi/44mCiDg"&gt;https://spoti.fi/44mCiDg&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Apple podcasts: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://apple.co/3XOb1Hq"&gt;https://apple.co/3XOb1Hq&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Google podcasts: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/3rmpA8R"&gt;https://bit.ly/3rmpA8R&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/46FHZxA"&gt;https://bit.ly/46FHZxA&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In your browser: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/3JRjQu8"&gt;https://bit.ly/3JRjQu8&lt;/a&gt;&lt;/p&gt;</description>

Start Global Insights

Dmytro Shvets

How to enter Japan's retail market. Expert's insights. Part 2.

APR 24, 202425 MIN
Start Global Insights

How to enter Japan's retail market. Expert's insights. Part 2.

APR 24, 202425 MIN

Description

<p>How to enter Japan's retail and start selling your goods in this country?</p><p>This is the second part of the interview with Rupert Sutton, Director &amp; Partner Director &amp; Partner at Weben Partners.</p><p>Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.</p><p>In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG. </p><p>You may find the first part among previous episodes of the Start Global Insights.</p><p>In this episode we dive deeper to understand the algorithm of entering the Japan's market.</p><p><strong>We have discussed:</strong></p><ul><li>The complexities of traditional distribution channels in Japan.</li><li>Exploring alternative routes to market, including direct retail partnerships.</li><li>The importance of a compelling selling proposition for the Japanese market.</li><li>Gathering market research data to convince potential partners.</li><li>Tradeshows and cold calls. </li></ul><p><strong>Listen to the Start Global Insights</strong> podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.</p><p>Don't forget to subscribe not to miss the second part of our conversation.</p><p><strong>Speakers LinkedIn Profiles:</strong></p><p>Host, Dmytro Shvets <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/">https://www.linkedin.com/in/dshvets/</a></p><p>Guest, Rupert Sutton <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rupertsuttonwebenasia/">https://www.linkedin.com/in/rupertsuttonwebenasia/</a></p><p></p><p>Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at <a target="_blank" rel="noopener noreferrer nofollow" href="https://exportandexpand.com/">https://exportandexpand.com/</a></p><p><strong>Please, give us your feedback </strong>on Apple podcasts or write to the email: <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p><p><strong>Create your international expansion strategy with Start Global</strong>, your guide to foreign markets. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.start-global.biz/">https://www.start-global.biz/</a></p><p></p><p><strong>Subscribe and listen to Start Global Insights podcast </strong>on other platforms:</p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://spoti.fi/44mCiDg">https://spoti.fi/44mCiDg</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://apple.co/3XOb1Hq">https://apple.co/3XOb1Hq</a></p><p>Google podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/3rmpA8R">https://bit.ly/3rmpA8R</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/46FHZxA">https://bit.ly/46FHZxA</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/3JRjQu8">https://bit.ly/3JRjQu8</a></p>