<description>&lt;p&gt;Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: &lt;strong&gt;90% of all sales are dominated by just three major players.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;In this essential episode of &lt;strong&gt;Start Global Insights&lt;/strong&gt;, host Dmytro Shvets sits down with &lt;strong&gt;Jenny Köpper&lt;/strong&gt;, CEO of Food Collective and former Category Manager for major Swedish retailers. Jenny shares the &lt;em&gt;insider roadmap&lt;/em&gt; for securing product listings and thriving in this highly concentrated market.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;You Will Discover:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The 90% Problem:&lt;/strong&gt; Why the extreme market concentration dictates your entire sales strategy.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Price Myth Busted:&lt;/strong&gt; Why high Swedish shelf prices are a signal of high logistics costs, not high margins, and how this impacts your financial model.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The Buyer's Mandate:&lt;/strong&gt; What a stressed Category Manager is &lt;em&gt;actually&lt;/em&gt; looking for in a product proposal (and why most cold emails fail).&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The One-Year Rule:&lt;/strong&gt; Why you must plan for a minimum of 12 months from first contact to first order to succeed in Swedish business culture.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The Sustainability Test:&lt;/strong&gt; The non-negotiable role of traceability and sustainability compliance in securing partnerships and private label deals.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The Margin Calculation:&lt;/strong&gt; The crucial financial calculation required to ensure your partner earns with you, not without you.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;LinkedIn profiles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Host, Dmytro Shvets &lt;/strong&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/"&gt;https://www.linkedin.com/in/dshvets/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Guest, Jenny Köpper &lt;/strong&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jennykopper/"&gt;https://www.linkedin.com/in/jennykopper/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Spotify: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS"&gt;https://rebrand.ly/SGISpotifyRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Apple podcasts: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS"&gt;https://rebrand.ly/SGIAppleRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS"&gt;https://rebrand.ly/SGIYTRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In your browser: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS"&gt;https://rebrand.ly/SGISGRSS&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description>

Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies

Dmytro Shvets, Global markets expert

How to Enter the Swedish Food Market: Cracking the 3-Player Retail "Monopoly"

OCT 22, 202531 MIN
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies

How to Enter the Swedish Food Market: Cracking the 3-Player Retail "Monopoly"

OCT 22, 202531 MIN

Description

<p>Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: <strong>90% of all sales are dominated by just three major players.</strong></p><p>In this essential episode of <strong>Start Global Insights</strong>, host Dmytro Shvets sits down with <strong>Jenny Köpper</strong>, CEO of Food Collective and former Category Manager for major Swedish retailers. Jenny shares the <em>insider roadmap</em> for securing product listings and thriving in this highly concentrated market.</p><p></p><p><strong>You Will Discover:</strong></p><ul><li><strong>The 90% Problem:</strong> Why the extreme market concentration dictates your entire sales strategy.</li><li><strong>Price Myth Busted:</strong> Why high Swedish shelf prices are a signal of high logistics costs, not high margins, and how this impacts your financial model.</li><li><strong>The Buyer's Mandate:</strong> What a stressed Category Manager is <em>actually</em> looking for in a product proposal (and why most cold emails fail).</li><li><strong>The One-Year Rule:</strong> Why you must plan for a minimum of 12 months from first contact to first order to succeed in Swedish business culture.</li><li><strong>The Sustainability Test:</strong> The non-negotiable role of traceability and sustainability compliance in securing partnerships and private label deals.</li><li><strong>The Margin Calculation:</strong> The crucial financial calculation required to ensure your partner earns with you, not without you.</li></ul><p></p><p><strong>LinkedIn profiles:</strong></p><p><strong>Host, Dmytro Shvets </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dshvets/">https://www.linkedin.com/in/dshvets/</a></p><p><strong>Guest, Jenny Köpper </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jennykopper/">https://www.linkedin.com/in/jennykopper/</a></p><p></p><p><strong>Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.</strong></p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISpotifyRSS">https://rebrand.ly/SGISpotifyRSS</a></p><p>Apple podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIAppleRSS">https://rebrand.ly/SGIAppleRSS</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGIYTRSS">https://rebrand.ly/SGIYTRSS</a></p><p>In your browser: <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/SGISGRSS">https://rebrand.ly/SGISGRSS</a></p><p></p>