The Revenue Formula
The Revenue Formula

The Revenue Formula

Toni Hohlbein & Mikkel Plaehn

Overview
Episodes

Details

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Recent Episodes

From seats to outcomes: How AI is changing pricing (with Kyle Poyar)
DEC 19, 2024
From seats to outcomes: How AI is changing pricing (with Kyle Poyar)

Because of AI, pricing models are changing fast - and they're not just disruptive to incumbents, but also to how teams operate.

With Kyle Poyar, we discuss new pricing models focused on outcomes and units of work - and what ramifications they come with.

  • (00:00) - Introduction
  • (03:19) - The Evolution of SaaS Pricing
  • (06:04) - How AI is changing pricing
  • (09:31) - Challenges and Strategies in AI Pricing
  • (27:01) - Challenges for incumbents
  • (36:31) - It comes down to the CEO
  • (40:24) - Hybrid pricing
  • (42:18) - 2025 Predictions


Check out Kyle's article on the new pricing models
here.

This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

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45 MIN
You need to know these GTM trends (with Chris Walker)
DEC 12, 2024
You need to know these GTM trends (with Chris Walker)
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45 MIN