Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.<ul><li>(00:00) - Introduction</li>
<li>(02:45) - The TLDR of Kyle's presentation at Exit5</li>
<li>(03:27) - Are you differentiated?</li>
<li>(06:44) - How are you going to get the sale funded? </li>
<li>(09:42) - The stupid &amp; simple questions to ask</li>
<li>(15:30) - Practical Implementation and Results</li>
<li>(18:55) - Am I the GTM bloat??</li>
<li>(23:18) - The Copy AI Pitch</li>
<li>(25:03) - Creating a Category Narrative</li>
<li>(26:23) - The Lightning Strike</li>
<li>(27:42) - Focusing on the Problem vs. Category</li>
<li>(30:24) - What changes in the day to day?</li>
<li>(32:33) - Lessons Learned at Clari</li>
<li>(38:59) - Connecting Positioning to Demand Generation</li>
<li>(43:01) - The AI Tailwinds</li>
</ul> Sources &amp; mentions<ul><li>Brendan Huffords <a href="https://www.linkedin.com/posts/brendanhufford_watching-kyle-colemans-talk-at-drive-made-activity-7241877767863115776-R6m7/?utm_source=share&amp;utm_medium=member_ios">TL;DR of Kyle's presentation</a></li><li><a href="https://lochhead.com/play-bigger/">Play bigger</a>, Christopher Lochhead &amp; the category pirates</li><li><a href="https://www.exitfive.com/drive">Drive</a> by ExitFive</li><li>Check the framework here</li></ul>Never miss a new episode, join our newsletter on <a href="https://revenueformula.substack.com/">revenueformula.substack.com</a>

<description>
 &lt;p&gt;Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.&lt;/p&gt;&lt;p&gt;He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;(00:00) - Introduction&lt;/li&gt;
&lt;li&gt;(02:45) - The TLDR of Kyle's presentation at Exit5&lt;/li&gt;
&lt;li&gt;(03:27) - Are you differentiated?&lt;/li&gt;
&lt;li&gt;(06:44) - How are you going to get the sale funded? &lt;/li&gt;
&lt;li&gt;(09:42) - The stupid &amp;amp; simple questions to ask&lt;/li&gt;
&lt;li&gt;(15:30) - Practical Implementation and Results&lt;/li&gt;
&lt;li&gt;(18:55) - Am I the GTM bloat??&lt;/li&gt;
&lt;li&gt;(23:18) - The Copy AI Pitch&lt;/li&gt;
&lt;li&gt;(25:03) - Creating a Category Narrative&lt;/li&gt;
&lt;li&gt;(26:23) - The Lightning Strike&lt;/li&gt;
&lt;li&gt;(27:42) - Focusing on the Problem vs. Category&lt;/li&gt;
&lt;li&gt;(30:24) - What changes in the day to day?&lt;/li&gt;
&lt;li&gt;(32:33) - Lessons Learned at Clari&lt;/li&gt;
&lt;li&gt;(38:59) - Connecting Positioning to Demand Generation&lt;/li&gt;
&lt;li&gt;(43:01) - The AI Tailwinds&lt;/li&gt;
&lt;/ul&gt;&lt;br&gt;&lt;strong&gt;Sources &amp;amp; mentions&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Brendan Huffords &lt;a href="https://www.linkedin.com/posts/brendanhufford_watching-kyle-colemans-talk-at-drive-made-activity-7241877767863115776-R6m7/?utm_source=share&amp;amp;utm_medium=member_ios"&gt;TL;DR of Kyle's presentation&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://lochhead.com/play-bigger/"&gt;Play bigger&lt;/a&gt;, Christopher Lochhead &amp;amp; the category pirates&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.exitfive.com/drive"&gt;Drive&lt;/a&gt; by ExitFive&lt;/li&gt;&lt;li&gt;Check the framework here&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Never miss a new episode, join our newsletter on &lt;a href="https://revenueformula.substack.com/"&gt;revenueformula.substack.com&lt;/a&gt;&lt;/p&gt;
 </description>

The Revenue Formula

Don't create a category, do this instead (with Kyle Coleman)

Don't create a category, do this instead (with Kyle Coleman)

Description