Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.<ul><li>(00:00) - Introduction</li>
<li>(01:20) - SaaS and GTM inflation</li>
<li>(06:18) - Rising Costs and Business Adjustments</li>
<li>(09:57) - Understanding Value Pricing in SaaS</li>
<li>(11:00) - Check your T&amp;Cs</li>
<li>(13:50) - Using Price Increase Wisely</li>
<li>(18:54) - Communicating Price Increases to Customers</li>
<li>(25:11) - Case Study: Effective Price Increase Strategies</li>
</ul> Mentions<ul><li><a href="https://www.linkedin.com/posts/wilreynolds_hearing-a-lot-of-b2b-cmocro-conversations-activity-7228821552358662144-y8AD?utm_source=share&amp;utm_medium=member_desktop">Wil Reynolds</a></li><li><a href="https://www.linkedin.com/posts/peterjameswalker_cartadata-compensation-salary-activity-7221568611562184704-Rdx-/">Carta's Peter Walker on salary &amp; inflation</a></li></ul>***Connect with us 🔔 LinkedIn: <a href="https://www.linkedin.com/in/tonihohlbein/">Toni</a> / <a href="https://www.linkedin.com/in/mikkelplaehn/">Mikkel</a>✉️ Newsletter: <a href="https://revenueletter.substack.com/">revenueletter.substack.com</a> 📺 Watch: <a href="https://www.youtube.com/@growblocks">https://www.youtube.com/@growblocks</a> 💬 Contact: <a href="mailto:podcast@growblocks.com">podcast@growblocks.com</a>

<description>
 &lt;p&gt;Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;(00:00) - Introduction&lt;/li&gt;
&lt;li&gt;(01:20) - SaaS and GTM inflation&lt;/li&gt;
&lt;li&gt;(06:18) - Rising Costs and Business Adjustments&lt;/li&gt;
&lt;li&gt;(09:57) - Understanding Value Pricing in SaaS&lt;/li&gt;
&lt;li&gt;(11:00) - Check your T&amp;amp;Cs&lt;/li&gt;
&lt;li&gt;(13:50) - Using Price Increase Wisely&lt;/li&gt;
&lt;li&gt;(18:54) - Communicating Price Increases to Customers&lt;/li&gt;
&lt;li&gt;(25:11) - Case Study: Effective Price Increase Strategies&lt;/li&gt;
&lt;/ul&gt;&lt;br&gt;&lt;strong&gt;Mentions&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/posts/wilreynolds_hearing-a-lot-of-b2b-cmocro-conversations-activity-7228821552358662144-y8AD?utm_source=share&amp;amp;utm_medium=member_desktop"&gt;Wil Reynolds&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/posts/peterjameswalker_cartadata-compensation-salary-activity-7221568611562184704-Rdx-/"&gt;Carta's Peter Walker on salary &amp;amp; inflation&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;***&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Connect with us&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🔔 LinkedIn: &lt;a href="https://www.linkedin.com/in/tonihohlbein/"&gt;Toni&lt;/a&gt; / &lt;a href="https://www.linkedin.com/in/mikkelplaehn/"&gt;Mikkel&lt;/a&gt;&lt;/p&gt;&lt;p&gt;✉️ Newsletter: &lt;a href="https://revenueletter.substack.com/"&gt;revenueletter.substack.com&lt;/a&gt; &lt;/p&gt;&lt;p&gt;📺 Watch: &lt;a href="https://www.youtube.com/@growblocks"&gt;https://www.youtube.com/@growblocks&lt;/a&gt;&lt;br&gt;💬 Contact: &lt;a href="mailto:podcast@growblocks.com"&gt;podcast@growblocks.com&lt;/a&gt;&lt;/p&gt;
 </description>

The Revenue Formula

GTM Inflation & the cost of doing nothing

GTM Inflation & the cost of doing nothing

Description