<p>Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.</p><p>Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.</p><p></p><ul><li>(00:00) - Introduction</li>
<li>(02:26) - Energy Boosts and Red Bull</li>
<li>(14:29) - Red Bull's Media Empire</li>
<li>(17:34) - Examples of Media and Community Acquisitions</li>
<li>(19:15) - Red Bull's Endless Content Stream</li>
<li>(24:20) - Red Bull's Stratosphere Jump</li>
<li>(26:21) - Outrageous Marketing Stunts</li>
<li>(29:00) - Local and Grassroots Marketing Efforts</li>
<li>(31:57) - Takeaways for Software Companies</li>
<li>(32:21) - Creative Marketing Examples in Software</li>
</ul><br>Never miss a new episode, join our newsletter on <a href="https://revenueformula.substack.com/">revenueformula.substack.com</a>

The Revenue Formula

Toni Hohlbein & Raul Porojan

The Red Bull playbook tech companies should steal

MAR 18, 202534 MIN
The Revenue Formula

The Red Bull playbook tech companies should steal

MAR 18, 202534 MIN

Description

Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.

Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.

  • (00:00) - Introduction
  • (02:26) - Energy Boosts and Red Bull
  • (14:29) - Red Bull's Media Empire
  • (17:34) - Examples of Media and Community Acquisitions
  • (19:15) - Red Bull's Endless Content Stream
  • (24:20) - Red Bull's Stratosphere Jump
  • (26:21) - Outrageous Marketing Stunts
  • (29:00) - Local and Grassroots Marketing Efforts
  • (31:57) - Takeaways for Software Companies
  • (32:21) - Creative Marketing Examples in Software

Never miss a new episode, join our newsletter on revenueformula.substack.com