<p>There's been a bunch of change happening lately. And a lot of excuses to. It's time to accept the changes and adapt to (finally) start growing again.</p><p></p><ul><li>(00:00) - Introduction</li> <li>(05:47) - Growth and Market Dynamics</li> <li>(10:59) - So what exactly has changed?</li> <li>(11:23) - Changes in Buyer Behavior</li> <li>(11:48) - The Rise of Buying Committees</li> <li>(14:09) - Focus on Cost Reduction</li> <li>(16:13) - The AI Buyer Emerges</li> <li>(16:42) - AI's Rapid Improvement and Cost Efficiency</li> <li>(19:39) - AI's Market Impact and Investment</li> <li>(23:40) - Outcome-Based Pricing Models</li> <li>(29:11) - The Future of AI in Business</li> </ul><br>This episode is brought to you by <a href="https://www.fullcast.com/">Fullcast</a> - the only AI-powered platform that streamlines your entire sales lifecycle—from plan to pay. Loved by companies like Own, Degreed, Zones, Collibra, and more.<p>Never miss a new episode, join our newsletter on <a href="https://revenueformula.substack.com/">revenueformula.substack.com</a></p>

The Revenue Formula

Toni Hohlbein & Mikkel Plaehn

This is why your growth isn't picking up

DEC 10, 202432 MIN
The Revenue Formula

This is why your growth isn't picking up

DEC 10, 202432 MIN

Description

There's been a bunch of change happening lately. And a lot of excuses to. It's time to accept the changes and adapt to (finally) start growing again.

  • (00:00) - Introduction
  • (05:47) - Growth and Market Dynamics
  • (10:59) - So what exactly has changed?
  • (11:23) - Changes in Buyer Behavior
  • (11:48) - The Rise of Buying Committees
  • (14:09) - Focus on Cost Reduction
  • (16:13) - The AI Buyer Emerges
  • (16:42) - AI's Rapid Improvement and Cost Efficiency
  • (19:39) - AI's Market Impact and Investment
  • (23:40) - Outcome-Based Pricing Models
  • (29:11) - The Future of AI in Business

This episode is brought to you by Fullcast - the only AI-powered platform that streamlines your entire sales lifecycle—from plan to pay. Loved by companies like Own, Degreed, Zones, Collibra, and more.

Never miss a new episode, join our newsletter on revenueformula.substack.com