<p>If there's something we all love, it's to root for david beating goliath.</p><p>And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.</p><p>Naturally, we asked Marty to share their playbook.</p><p></p><ul><li>(00:00) - Introduction</li>
<li>(01:17) - The Motivation Behind Building Pylon</li>
<li>(01:52) - The Journey to Becoming A-List</li>
<li>(02:19) - Board Games and Strategic Thinking</li>
<li>(04:16) - Targeting a Massive Market</li>
<li>(09:46) - Building the First Product</li>
<li>(11:42) - Competing with Giants</li>
<li>(18:59) - Product Development and Marketing Strategies</li>
<li>(26:35) - Embracing a Heavy Debate Culture</li>
<li>(29:24) - Leveraging LinkedIn for Business Growth</li>
<li>(38:22) - Scaling Sales and Hiring Strategies</li>
<li>(42:31) - Navigating AI in Customer Support</li>
<li>(47:59) - Reflecting on Business Learnings and Future Plans</li>
</ul><p><br>Never miss a new episode, join our newsletter on <a href="https://revenueformula.substack.com/">revenueformula.substack.com</a></p>

The Revenue Formula

Toni Hohlbein & Mikkel Plaehn

Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)

MAR 13, 202550 MIN
The Revenue Formula

Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)

MAR 13, 202550 MIN

Description

If there's something we all love, it's to root for david beating goliath.

And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.

Naturally, we asked Marty to share their playbook.

  • (00:00) - Introduction
  • (01:17) - The Motivation Behind Building Pylon
  • (01:52) - The Journey to Becoming A-List
  • (02:19) - Board Games and Strategic Thinking
  • (04:16) - Targeting a Massive Market
  • (09:46) - Building the First Product
  • (11:42) - Competing with Giants
  • (18:59) - Product Development and Marketing Strategies
  • (26:35) - Embracing a Heavy Debate Culture
  • (29:24) - Leveraging LinkedIn for Business Growth
  • (38:22) - Scaling Sales and Hiring Strategies
  • (42:31) - Navigating AI in Customer Support
  • (47:59) - Reflecting on Business Learnings and Future Plans


Never miss a new episode, join our newsletter on revenueformula.substack.com