Today I speak to Kristelle Siarza Moon. Kristelle is a business executive, non-profit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza Social Digital – a 360 degree digital marketing firm that pivots on innovation, curation and creativity. As a proud Filipina, Kristelle founded the Asian Business Collaborative to support Asian business owners – an often underrepresented group in the business community. The collaborative was founded when Kristelle identified a lack of small business support to Asian owned businesses during the 2020 pandemic, the “non-profit in the making” was formed to focus on prosperity with a cultural competency lens.What you’ll hear about:The importance of family in driving your purpose and prioritiesFinding a mentorBuilding community and its influence in decision makingJumping fully into opportunities Using community to grow and evolveStarting up a non-profit organisationGetting comfortable failing forward Being authentic can be a differentiatorDon’t be boringCompassion for each other in a team Focussing on teachable momentsWeekly Challenge : When you wake up in the morning what do you ask yourself and when you get home are you the person you wanted to be during the day? Power of Music : Love Train by The O’JaysLinks:Kristelle’s LinkedINSiarza AgencyAsian business collaborative Visit the Impactful Authenticity Website to find out more about the episode and follow us on Instagram or Lucy's LinkedINYou can listen to the Impactful Authenticity playlist via Spotify