Profitable Web Designer with Shannon Mattern

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/proposal⁠ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap.  Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call.  Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): ⁠webdesigneracademy.com/waterfall⁠ Tiny Marketing: ⁠tinymktg.com⁠ High-Converting Proposal Template: ⁠webdesigneracademy.com/proposal⁠ Related Episodes: ⁠Episode 189: How To Price Custom Web Design Projects⁠ ⁠Episode 183: Pricing Strategy: Inside The Package Matrix Framework⁠ ⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠ About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. ⁠tinymktg.com⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠ For Web Designers: ⁠webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap.  Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call.  Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): webdesigneracademy.com/waterfall Tiny Marketing: tinymktg.com High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 189: How To Price Custom Web Design Projects Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. tinymktg.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template March 2026 Income Report: What a $22K Month Really Looked Like Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583. The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone. Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template In This Episode: March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams 10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth Persistence vs. powering through, and how to tell the difference when you're in the middle of it Getting to a "functional level of certainty" during a wobble and the support systems that make it possible What You'll Learn: How to look at monthly revenue data without letting one line item hijack your whole perspective Why Q1 2026 being up 13% over last year tells a different story than a single down month The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns Resources Mentioned: Simply Profitable Designer Summit Next Level Mastermind Web Designer Academy Pricing Mindset Makeover Podcast Related Episodes: Episode 187: February 2026 Income Report Episode 187: February 2026 Income Report Episode 182: January 2026 Income Report Episode 179: 2025 Year in Review About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template March 2026 Income Report: What a $22K Month Really Looked Like Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583. The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone. Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template In This Episode: March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams 10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth Persistence vs. powering through, and how to tell the difference when you're in the middle of it Getting to a "functional level of certainty" during a wobble and the support systems that make it possible What You'll Learn: How to look at monthly revenue data without letting one line item hijack your whole perspective Why Q1 2026 being up 13% over last year tells a different story than a single down month The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns Resources Mentioned: Simply Profitable Designer Summit Next Level Mastermind Web Designer Academy Pricing Mindset Makeover Podcast Related Episodes: Episode 187: February 2026 Income Report Episode 187: February 2026 Income Report Episode 182: January 2026 Income Report Episode 179: 2025 Year in Review About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Choose the Right Web Design Business Model After the Simply Profitable Designer Summit, one question kept coming up: which web design business model is right for me? In this solo episode, Shannon Mattern gives you the honest answer... and it's probably not what you expect. Every model works. Traditional projects, productized services, VIP days, subscriptions, template shops. None of them are broken.  But no model is subconscious-proof. You bring your patterns, your fears, and your blind spots into every model you choose. And if you're switching models to avoid your challenges instead of aligning with your vision and goals, you'll keep hitting the same wall, just with different wallpaper. Get the full show notes at https://webdesigneracademy.com/191 In This Episode Why there's no "right" business model... only the right one for you Deep dive into traditional web design projects: freedom, flexibility, and what it really requires Productized services: why 80% of your job becomes marketing and sales VIP days and one week websites: what makes them succeed and what makes them fail The myth that cheaper prices are easier to sell The three ways to work with Shannon regardless of what model you're running What You'll Learn How to recognize when you're choosing a business model to avoid challenges instead of align with your goals The mindset and identity shifts that make any web design business model work Why switching models costs you more time and money than solving the real problem How to evaluate your current model through the lens of your strengths and blind spots What the traditional web design project model really requires (and why it's more profitable than you think) Resources Mentioned Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind 90-Day Shift Private Coaching: https://webdesigneracademy.com/private-coaching/ Book a Discovery Call: https://webdesigneracademy.com/calendar Related Episodes Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. Website: webdesigneracademy.com For Service Providers: shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern