2.10: LinkedIn's Cutest Accountant ft. Michael Eckstein of Resting Business Face
<p>In this episode, we chat with Michael Eckstein, the accountant who's making waves in the marketing agency world—and not just because he’s dubbed himself ‘LinkedIn’s cutest accountant.’ Michael spills on the wild side of accounting, like that time a client casually mentioned a safe stuffed with cash or another who brushed off a $140,000 tax bill like it was no big deal. We dive into how Michael’s all about those deep, personal connections with his clients, going way beyond the usual number-crunching to offer a service that’s as high-touch as it gets.</p><p>But it’s not all sunshine and spreadsheets. Michael opens up about the frustrations of the accounting world, from the cold, impersonal help desk software that’s creeping into the industry to his own dreams of becoming an influencer and setting up an affiliate shop—only to find out that the accounting world isn’t exactly brimming with opportunities for that. We also get into the sketchy side of affiliate marketing and how some companies are pushing boundaries in all the wrong ways.</p><p>Of course, no convo would be complete without a little AI talk—Michael shares his take on the challenges of integrating AI into accounting software and why it’s crucial to keep advocating for clients amidst all the tech changes. Plus, we dish on the invite-only retreats we've been to and why keeping a balance between work and life is non-negotiable. Oh, and there’s a bit of HR talk too, because boundaries, am I right?</p><p>In the next part, we dive into the fun stuff—parties, surveys, and pricing strategies. We swap stories about a wild party in Scottsdale, the headache of crafting the perfect survey, and why sometimes, you just gotta raise those prices. Social media’s influence gets a mention, as does our itch to hit up the next big marketing event. And yes, there’s even a segment on tattoos and our signature scavenger hunt!</p><p>Finally, we wrap things up with some real talk on everything from the daily struggle of outfit repetition to the lack of accountant representation in media. We get into domain name drama, the challenges of being a woman in a male-dominated field, and brainstorm ideas for accountant merch. The episode caps off with a laugh-out-loud story about a podcast sponsorship that went hilariously off the rails.</p><p></p><p>Take Michael's Survey here! <a target="_blank" href="https://survey.restingbusinessface.com/">https://survey.restingbusinessface.com/</a></p><p></p><p>JGOOlrzRmDzCJb3qPCWH</p> <br/><br/>This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.prettyfunnybusiness.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.prettyfunnybusiness.com/subscribe</a>
