Host Oz Rashid talks with<a href="https://www.linkedin.com/in/ozgegunaydin/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Ozge Gunaydin Erturk</a>, Chief Marketing Officer of <a href="https://www.linkedin.com/company/flosports/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">FloSports</a>. Before joining FloSports, Ozge built a powerhouse career at global brands including Amazon, Match.com, and Varsity Tutors. She shares how her engineering background shaped her data-driven marketing approach, what she learned from Amazon’s leadership culture, and how she applies those lessons to building teams, earning trust, and hiring for ownership. Key Takeaways: 00:00 Introduction.04:52 An engineering mindset creates a foundation for analytical marketing.09:21 Company culture thrives when employees feel a deep ownership of the mission.13:25 Growth hackers versus storytellers define the marketing spectrum today.18:17 Match.com’s Princeton Review acquisition strategy.22:11 Early rejection inspired a lifetime of preparation and professional growth.26:51 Trusting gut instincts matters more than perfect interview answers.31:22 Amazon’s Bar Raiser process effectively eliminates hiring bias.35:34 AI operators train employees on custom workflows companywide.39:33 Ambition drives success, but balance makes the journey meaningful. Resources Mentioned: <a href="https://www.linkedin.com/in/ozgegunaydin/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Ozge Gunaydin Erturk</a>https://www.linkedin.com/in/ozgegunaydin/ <a href="https://www.linkedin.com/company/flosports/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">FloSports</a> | LinkedInhttps://www.linkedin.com/company/flosports/ <a href="http://www.flosports.tv" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">FloSports</a> | Websitehttp://www.flosports.tv <a href="https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">“The 15 Commitments of Conscious Leadership” by Jim Dethmer, Diana Chapman, and Kaley Klemp</a>https://www.amazon.com/dp/0990976904 Thank you for listening to “Hire Learning with Oz Rashid.” Don’t forget to leave us a review and subscribe so you don’t miss out on future episodes.&nbsp; Connect with our host, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid.&nbsp;&nbsp; To learn more about MSH, visit https://www.talentmsh.com. #TalentAcquisition #HiringStrategy #EnterpriseHiring #GigEconomy #AIinHR #WorkforceTrends

<description>&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Host Oz Rashid talks with&lt;/span&gt;&lt;a href="https://www.linkedin.com/in/ozgegunaydin/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt; Ozge Gunaydin Erturk&lt;/a&gt;&lt;span style="background-color: transparent;"&gt;, Chief Marketing Officer of &lt;/span&gt;&lt;a href="https://www.linkedin.com/company/flosports/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;FloSports&lt;/a&gt;&lt;span style="background-color: transparent;"&gt;. Before joining FloSports, Ozge built a powerhouse career at global brands including Amazon, Match.com, and Varsity Tutors. She shares how her engineering background shaped her data-driven marketing approach, what she learned from Amazon’s leadership culture, and how she applies those lessons to building teams, earning trust, and hiring for ownership.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent;"&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;00:00 Introduction.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;04:52 An engineering mindset creates a foundation for analytical marketing.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;09:21 Company culture thrives when employees feel a deep ownership of the mission.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;13:25 Growth hackers versus storytellers define the marketing spectrum today.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;18:17 Match.com’s Princeton Review acquisition strategy.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;22:11 Early rejection inspired a lifetime of preparation and professional growth.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;26:51 Trusting gut instincts matters more than perfect interview answers.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;31:22 Amazon’s Bar Raiser process effectively eliminates hiring bias.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;35:34 AI operators train employees on custom workflows companywide.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;39:33 Ambition drives success, but balance makes the journey meaningful.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent;"&gt;Resources Mentioned:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/ozgegunaydin/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;Ozge Gunaydin Erturk&lt;/a&gt;&lt;/p&gt;&lt;p&gt;https://www.linkedin.com/in/ozgegunaydin/&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/company/flosports/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;FloSports&lt;/a&gt; | LinkedIn&lt;/p&gt;&lt;p&gt;https://www.linkedin.com/company/flosports/&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.flosports.tv" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;FloSports&lt;/a&gt; | Website&lt;/p&gt;&lt;p&gt;http://www.flosports.tv&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;“The 15 Commitments of Conscious Leadership” by Jim Dethmer, Diana Chapman, and Kaley Klemp&lt;/a&gt;&lt;/p&gt;&lt;p&gt;https://www.amazon.com/dp/0990976904&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Thank you for listening to “Hire Learning with Oz Rashid.” Don’t forget to leave us a review and subscribe so you don’t miss out on future episodes.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Connect with our host, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid.&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;To learn more about MSH, visit https://www.talentmsh.com.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;#TalentAcquisition #HiringStrategy #EnterpriseHiring #GigEconomy #AIinHR #WorkforceTrends&lt;/span&gt;&lt;/p&gt;</description>

Host Oz Rashid talks with Ozge Gunaydin Erturk, Chief Marketing Officer of FloSports. Before joining FloSports, Ozge built a powerhouse career at global brands including Amazon, Match.com, and Varsity Tutors. She shares how her engineering backgrou...

Hire Learning with Oz Rashid

How Nontraditional Paths Can Lead to an Amazing Career with Ozge Gunaydin Erturk of FloSports

How Nontraditional Paths Can Lead to an Amazing Career with Ozge Gunaydin Erturk of FloSports

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