How to Leverage AI in Marketing Before Your Competitors Do
MAR 19, 202545 MIN
How to Leverage AI in Marketing Before Your Competitors Do
MAR 19, 202545 MIN
Description
<p>In this episode of <em>Hire Learning</em>, host Oz Rashid sits down with <strong>Skyler Mattson</strong>, CEO of <strong>Wongdoody</strong>, to discuss her incredible 20+ year journey from assistant account executive to global CEO. </p><br><p>Skyler shares how Wongdoody transformed from a traditional ad agency into a cutting-edge digital experience company, and what it took to successfully integrate with tech giant Infosys.</p><br><p>🔍 <strong>Key Takeaways:</strong></p><br><p>⏲️ <strong>[00:02:10]</strong> - The surprising origin story behind the name “Wongdoody” and how it breaks the ice</p><p>⏲️ <strong>[00:05:45]</strong> - Why Wongdoody’s acquisition by Infosys was a game-changing move</p><p>⏲️ <strong>[00:11:30]</strong> - Skyler’s mindset-first hiring philosophy — and why it’s better than hiring for skill alone</p><p>⏲️ <strong>[00:18:20]</strong> - How embracing change and the value of “being like water” has driven growth</p><p>⏲️ <strong>[00:24:00]</strong> - Why AI is revolutionizing content creation and the customer experience</p><p>⏲️ <strong>[00:31:45]</strong> - The role of empathy, storytelling, and mindset in building a winning team</p><br><p>Skyler also opens up about her leadership journey, the power of resilience, and the advice she’d give her 22-year-old self. Plus, she reveals the fascinating role of <em>AI-generated humans</em> in advertising and how Wongdoody is using cutting-edge tech to create hyper-personalized brand experiences.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
![<p>In this episode of <em>Hire Learning</em>, host Oz Rashid sits down with <strong>Skyler Mattson</strong>, CEO of <strong>Wongdoody</strong>, to discuss her incredible 20+ year journey from assistant account executive to global CEO. </p><br><p>Skyler shares how Wongdoody transformed from a traditional ad agency into a cutting-edge digital experience company, and what it took to successfully integrate with tech giant Infosys.</p><br><p>🔍 <strong>Key Takeaways:</strong></p><br><p>⏲️ <strong>[00:02:10]</strong> - The surprising origin story behind the name “Wongdoody” and how it breaks the ice</p><p>⏲️ <strong>[00:05:45]</strong> - Why Wongdoody’s acquisition by Infosys was a game-changing move</p><p>⏲️ <strong>[00:11:30]</strong> - Skyler’s mindset-first hiring philosophy — and why it’s better than hiring for skill alone</p><p>⏲️ <strong>[00:18:20]</strong> - How embracing change and the value of “being like water” has driven growth</p><p>⏲️ <strong>[00:24:00]</strong> - Why AI is revolutionizing content creation and the customer experience</p><p>⏲️ <strong>[00:31:45]</strong> - The role of empathy, storytelling, and mindset in building a winning team</p><br><p>Skyler also opens up about her leadership journey, the power of resilience, and the advice she’d give her 22-year-old self. Plus, she reveals the fascinating role of <em>AI-generated humans</em> in advertising and how Wongdoody is using cutting-edge tech to create hyper-personalized brand experiences.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e2/2b/9e/e22b9e13-6569-4c36-d8d3-430343e0fde8/mza_11976727289353033406.jpeg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
