<description>In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.</description>

H2H Sales Automation Podcast

Bart

Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven

OCT 7, 202424 MIN
H2H Sales Automation Podcast

Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven

OCT 7, 202424 MIN

Description

In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.