<p><strong><em>How can HR leaders learn to sell without selling?</em></strong></p><p><strong><em>Why should every HR leader think of themselves as a salesperson?</em></strong></p><p></p><p>My guest on this episode is Brendan McAdams, B2B Sales Coach &amp; Consultant and author of ‘Sales Craft’</p><p></p><p>During our conversation Brendan and I discuss the following: </p><p></p><ul><li>Why every HR leader is already in sales, whether they call it that or not</li><li>How sales is really the work of helping someone make a better decision that is right for them</li><li>Why status quo is often the strongest competitor to any HR initiative, and what to do about it.</li><li>How surfacing objections out loud ("killing the deal") builds trust and accelerates real buy-in</li><li>Why "if we do this, who loses?" is one of the most useful questions an HR leader can ask</li></ul><p></p><p><strong>Connecting with Brendan: </strong></p><p>Connect with <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/brendanmcadams/">Brendan</a> on LinkedIn</p><p>Learn more about <a target="_blank" rel="noopener noreferrer nofollow" href="https://kiinetics.com/">Brendan’s company Kiinetics</a></p><p>Download Brendan’s <a target="_blank" rel="noopener noreferrer nofollow" href="https://kiinetics.com/future-of-hr/">Stakeholder Meeting Prep Worksheet</a> </p><p></p><p></p><p><strong>Episode Sponsor: </strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://futureofhr.com/nextgenaccelerator">Next-Gen HR Accelerator </a>- Learn more about this best-in-class leadership development program for next-gen HR leaders</p><p></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.futureofhr.com/">HR Leader’s Blueprint</a> - 18 pages of real-world advice from 100+ HR thought leaders. Simple, actionable, and proven strategies to advance your career.</p><p></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.futureofhr.com/succession-planning-playbook">Succession Planning Playbook</a>: In this focused 1-page resource, I cut through the noise to give you the vital elements that define what “great” succession planning looks like.</p>