<p>What if promoting people on merit is the easiest way to get more women into boardrooms?</p><p>In this episode of Women Disrupting Tech, I’m joined by Tiffany Aude and Yoana Leusin, founders of Impowr, a coaching platform for ambitious women in male-dominated industries. We unpack why women leave tech before reaching leadership, how promotion decisions are shaped by perception rather than performance, and what founders and leaders can change to build workplaces where women can actually thrive.</p><p>We talk about objective hiring, incentives that motivate diverse teams, the role of mindset and self-advocacy, and why allyship is not theory but action taken at the right moment. This conversation is for founders, leaders, women in tech, and allies who want to move beyond good intentions and design better systems.</p><p><strong>Chapters</strong></p><p>00:03:08 Personal Journeys and Career Paths</p><p>00:08:15 The Impact of Gender Dynamics in the Workplace</p><p>00:12:43 The Dynamics of Competition in Corporate Environments</p><p>00:20:24 The Promotion Paradox</p><p>00:26:56 Legislative Changes and Their Impact on Gender Equality</p><p>00:29:01 The Business Case for Gender Equality</p><p>00:37:17 The Impact of Job Descriptions on Diversity</p><p>00:39:24 Creating Inclusive Interview Structures</p><p>00:41:33 Building a Supportive Workplace Culture</p><p>00:43:35 Strategies for Empowering Women in Tech</p><p>00:50:07 Creating Inclusive Work Environments</p><p>00:51:54 Overcoming Self-Doubt and Building Confidence</p><p>00:55:09 Tools for Enhancing Self-Worth and Negotiation Skills</p><p>01:02:00 The Role of Male Leaders in Supporting Women</p><p>01:09:19 The Future of Gender Equality in the Workplace</p><p><strong>Connect with Tiffany, Yoana, and Impowr</strong></p><p>Tiffany Aude on LinkedIn <br><a href="https://www.linkedin.com/in/tiffany-aude-05a251158/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/tiffany-aude-05a251158/</a></p><p>Yoana Leushin on LinkedIn <br><a href="https://www.linkedin.com/in/yoana-leusin/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/yoana-leusin/</a></p><p>Impowr website <br><a href="https://www.impowr.co" target="_blank" rel="ugc noopener noreferrer">https://www.impowr.co</a></p><p>Impowr on LinkedIn <br><a href="https://www.linkedin.com/company/impowr8" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/impowr8</a></p><p>Impowr on Instagram <br><a href="" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/impowr.co/</a></p><p><strong>Read the Blog on Substack</strong></p><p>In-depth reflections, key takeaways, and behind-the-scenes insights from this episode are available on Substack: <br><a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">https://womendisruptingtech.substack.com/</a><strong></strong></p>