How a Female Founder Builds a Tech Startup During War in Ukraine with Oryna Starkina | Ep. 142
MAR 5, 202656 MIN
How a Female Founder Builds a Tech Startup During War in Ukraine with Oryna Starkina | Ep. 142
MAR 5, 202656 MIN
Description
<p>Starting a tech company is hard. Starting one during a war requires a different kind of resilience.</p><p>In this episode of Women Disrupting Tech, I talk with Oryna Starkina, founder and CEO of Starksoft, a mobile development company she built during the pandemic and has kept running through the war in Ukraine. We explore how distributed teams create operational resilience, why the pandemic was actually a "golden window" for tech startups, and how Oryna turned her natural anxiety into a risk management advantage.</p><p>This episode is for female founders, women in tech, and entrepreneurs building companies in uncertain times who want to understand how resilience is both a business architecture and a personal practice.</p><p><strong>What you'll learn in this episode:</strong></p><p>* Why 2020 was an opportunity window for tech, not just a crisis</p><p>• How a distributed team structure keeps a company running during power outages and war</p><p>• Why working with SMEs provided more stability than enterprise clients during crisis</p><p>• How naturally anxious founders can leverage overthinking as scenario planning</p><p>• Why physical routines break the "thinking loop" and create space for better decisions</p><p>• What's shifting for women in tech leadership roles in Ukraine — and why it's likely permanent</p><p><br></p><p><strong>Chapters: </strong></p><p>02:05 Navigating Crisis: The Birth of Starksoft</p><p>04:49 Building a Resilient Business Model</p><p>07:56 Client Relationships and Support During Turbulence</p><p>10:29 Overcoming Personal Challenges: Anxiety and Imposter Syndrome</p><p>13:26 Networking and Attracting Clients</p><p>16:16 The Role of Routine in Managing Anxiety</p><p>18:58 Mindfulness and Focus Through Physical Activity</p><p>22:01 Leveraging Overthinking for Business Success</p><p>24:52 Coping with Uncertainty in a War Zone</p><p>30:49 Impact of War on Workforce Dynamics</p><p>35:09 Women in Tech: Rising Opportunities</p><p>39:52 Long-Term Changes in Female Entrepreneurship</p><p>41:55 Lessons from Uncertainty: Insights for Founders</p><p>44:16 Preparing for the Unknown: Practical Strategies</p><p>48:43 Empowering Women Entrepreneurs: Realizations and Growth</p><p><strong>More about the episode</strong></p><p>Check the show notes for magic moments, practical takeaways and insights.</p><p><strong>More about Oryna Starkina and Starksoft</strong></p><p>Connect with Oryna Starkina on LinkedIn: <a href="https://www.linkedin.com/in/arastark/" target="_blank" rel="noopener noreferer nofollow">https://www.linkedin.com/in/arastark/</a> </p><p>Learn more about Starksoft: <a href="https://www.starksoft.online/" target="_blank" rel="noopener noreferer">https://www.starksoft.online/</a></p><p><br></p><p>🎧 Listen to Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube. </p><p>👉 Subscribe for more conversations with women building the future of tech.</p>