<p>How do you build a tech company that prioritizes real human connection over the endless swipe?</p><p>In this episode, female founder Marsha Goei, Head of Brand at Breeze Social, shares her journey of disrupting the dating industry. </p><p>By removing the chat function entirely, Marsha and her team have created a platform that skips the small talk and goes straight to face-to-face dates.</p><p>We dive deep into the philosophy of human-centric tech, exploring how Marsha’s background in Industrial Design Engineering helped her build a product that solves the core problem of “app fatigue.” </p><p>You’ll also hear the raw reality of navigating a seven-person founding team as the only woman and how to transition a startup culture from “family” to “professional team.”</p><p>Key Takeaways from Marsha Goei:</p><ul><li>The “No-Chat” Model: How to validate a disruptive business model by focusing on real-world outcomes (dates) over app engagement metrics.</li><li>Human-Centric Design: Using engineering frameworks to solve emotional and social problems in tech.</li><li>Founder Resilience: Lessons on burnout prevention, identifying misalignment, and the power of heart-centered leadership.</li><li>Operational Excellence: Why a high-performing “professional team” mindset is more sustainable than a “family” dynamic for scaling startups.</li><li>Women in Leadership: Navigating gender dynamics in the 2026 tech ecosystem and building a culture of radical feedback.</li></ul><p>About Women Disrupting Tech:</p><p>Hosted by Dirkjan Hupkes, <em>Women Disrupting Tech</em> features female founders, tech leaders, and women in STEM who are building the next generation of technology. We provide the actionable strategies and proven frameworks female entrepreneurs use to succeed.</p><p><strong>Connect with Marsha and Breeze Social:</strong></p><ul><li>Connect with Marsha Goei on LinkedIn: <a href="https://www.linkedin.com/in/marshagoei/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/marshagoei/</a></li><li>Visit: <a href="https://breeze.social">⁠https://breeze.social⁠</a></li><li>Follow: @breeze.social on Instagram and TikTok</li></ul><p><strong>Chapters:</strong><br>00:00 Introduction<br>02:20 Introducing Marsha Goei and Breeze<br>05:22 The Journey to Entrepreneurship<br>07:58 Building Breeze: The Concept of a Dating App<br>11:14 Safety Features and User Commitment in Dating<br>14:11 Validating the Breeze Concept<br>17:05 From Concept to App Development<br>19:55 Business Model Evolution and User Experience<br>23:00 Design Philosophy and User-Centric Approach<br>25:56 Success Metrics and User Feedback<br>29:06 Navigating Gender Dynamics in Entrepreneurship<br>35:18 Building a Feedback Culture<br>38:24 The Shift from Family to Team<br>41:11 Navigating Roles and Responsibilities<br>45:07 The Journey of Self-Discovery<br>52:39 Recognizing and Overcoming Burnout<br>57:17 The Role of Investors in Growth<br>1:03:55 Empowering Female Founders through Community</p><p>👉 Subscribe to Women Disrupting Tech on Spotify and Apple Podcasts for weekly insights from women reshaping the industry.</p>