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In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for innovation's sake. They explore the delicate balance between leveraging modern tools like Amazon and maintaining traditional, personal interactions with customers.

Jonathan shares his philosophy on change management and leadership, highlighting the need for solid foundations before implementing new strategies. They discuss the significance of adapting communication methods to connect with younger team members and customers while maintaining core values. As they dive into the future of automotive sales, Jonathan advocates for rigorous training and development to ensure every salesperson can thrive, urging leaders to focus on nurturing their teams to drive long-term success.

0:00 Intro
1:29 Jonathan discusses the importance of relational selling
3:45 Balancing innovation with foundational business principles
4:43 Glenn and Jonathan on the allure of new technologies
6:36 The need for solid foundations before implementing new strategies
7:38 Adapting communication methods to connect with younger team members
10:35 Treating customers how they want to be treated, not just based on personal preferences
12:10 Developing people and proper onboarding as keys to success

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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