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In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation-free sales model at Walser. She passionately explains how this approach has transformed customer experiences by prioritizing transparency and convenience.

Erikka delves into the innovative practices at Walser, including their new four-day workweek, which has boosted employee satisfaction and reduced split deals. She emphasizes the importance of fostering a positive work culture and empowering employees to take ownership of their roles. With a focus on the future, Erikka highlights how investing in people and creating an inclusive environment where every voice is heard can drive both employee and customer satisfaction, ultimately leading to increased profitability.

0:00 Intro
1:04 Erikka’s transition from traditional sales to Walser’s single point of contact model
1:32 The benefits of negotiation-free sales and empowering salespeople
3:18 How Walzer’s four-day workweek has improved employee satisfaction
4:40 The impact of less split deals and increased sales efficiency
5:36 Implementing the four-day workweek across sales and service departments
6:04 Erikka’s journey as the only female GM at Walser and her unique perspective
7:24 Importance of people as the new currency in dealership operations
9:03 Encouraging a culture of proactive problem-solving and employee empowerment
9:48 Erikka’s future goals and commitment to continuous learning and innovation

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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