<p><strong>Former BBC Director of Communications (2013–2025) John Shield explains why he believes the BBC should be ready to go on GB News and other hostile platforms to make its case.&nbsp;He also discusses the Panorama edit, the BBC’s wider communications challenges, and his advice to incoming Director General Matt Brittin on visibility, handling criticism, engaging in public debate, and the future of public service broadcasting and its funding model.</strong></p><br><p><strong>To support our journalism and receive a weekly blog sign up now for £1.99 per month </strong><a href="http://www.patreon.com/BeebWatch/membership" rel="noopener noreferrer" target="_blank"><strong>www.patreon.com/BeebWatch/membership</strong></a></p><br><p><strong>@beebwatch.bsky.social</strong></p><p><strong><em>@BeebRoger</em></strong></p><p><strong><em>Instagram: rogerboltonsbeebwatch</em></strong></p><p><strong><em>LinkedIn: Roger Bolton's Beeb Watch</em></strong></p><p><strong><em>email:&nbsp;[email protected]</em></strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>