<p>What would it take for you to back yourself fully?</p><br><p>For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with <em>no plan B</em>. Now the founder of <strong>Lobo</strong>, a cult shoe brand known for its <strong>convertible heel</strong>, Sherel is creating a category of her own and women can’t get enough.</p><br><p>In this episode, we dive into:</p><ul><li>The <strong>moment Sherel knew she had to build Lobo</strong> and why she didn’t wait for permission</li><li>How she <strong>funded her dream</strong> by selling her home (yep)</li><li>What it’s like to <strong>launch a physical product with no industry connections</strong></li><li>Why <strong>Lobo’s “2-in-1” convertible heel</strong> is gaining a cult following</li><li>The emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubt</li></ul><p><br></p><p>Whether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you.</p><br><p><strong>Check out LOBO Footwear here:</strong></p><p>https://www.lobofootwear.com/</p><br><p><strong>Follow LOBO Footwear</strong></p><p><a href="https://www.instagram.com/lobofootwear/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/lobofootwear/</a></p><br><p><strong>Visit LOBO Footwear:</strong></p><p><a href="https://www.lobofootwear.com/" rel="noopener noreferrer" target="_blank">https://www.lobofootwear.com/</a></p><br><p><strong>Connect with Sherel:</strong></p><p><a href="https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ " rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ </a></p><br><p><strong>Follow the WIBS online:</strong></p><br><p>Follow us for all the latest on Instagram at: <a href="https://www.instagram.com/thewibspod/?hl=en" rel="noopener noreferrer" target="_blank">@thewibspod</a></p><br><p>You can follow Natasha at: @natashamarcello_</p><br><p>And Penny at: <a href="https://www.instagram.com/penny.macheras/" rel="noopener noreferrer" target="_blank">@penny.macheras</a></p><br><p>Visit us at: <a href="https://thewibspodcast.com/" rel="noopener noreferrer" target="_blank">https://thewibspodcast.com/</a></p><br><p>Email us: <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected] </a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>