The WIBS

Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her.In this episode, we chat about:From physio to Hype Girl: how a walk with a friend turned into a 1,000s-strong communityADHD & identity: getting diagnosed later in life, what suddenly made sense, and how it shows up in businessFriendship vs community: why you can “have friends” and still feel lonely, and how Hype Girl fills that gapStarting small & scrappy: the first walk, the TikTok that blew up, and running events with no events backgroundBurnout & ambition: loving “full pelt” life… and the cost when you don’t slow downLeaving the ‘safe’ career path: sunk costs, stability, imposter syndrome and finally quitting physioRelentless > fearless: the mindset shift Ash uses now, and the advice she’d give her fresh-out-of-school selfConnect with AshAsh on Instagram: @ashlaniormondHype Girl Social Club on Instagram: @hypegirlsocialclubFollow The WIBSPodcast Instagram: @thewibspodNatasha: @natashamarcello_Penny: @penny.macherasAll links & episodes: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: [email protected] Hosted on Acast. See acast.com/privacy for more information.

How do you turn a raw idea into a real place people love?Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.In this episode, Kelsie joins us to talk about:From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happenMaking it happen on a budget — finding cash, pitching friends, and hearing “no” a hundred times before one yesBuilding a community, not just a bar — how TikTok became her business marketing channel, and her biggest cheer squadRight place, right vibe — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looksThe unfiltered side of hospo — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glassesLeading with values — why she refuses to shut out regulars for private hires, even when it costs moreWhat’s next — her new venture, Gracie’s Space, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to.Check out Gracie’s Wine Room:Instagram: @gracieswineroomGet in touch with Kelsey:TikTok: @kelsiegraceeeFollow the WIBS online:Instagram: @thewibspodPenny: @penny.macherasNatasha: @natashamarcello_Listen/links: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: [email protected] Hosted on Acast. See acast.com/privacy for more information.

How do you build a brand that outlives the trend?Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.In this episode, Tammy joins us to talk about:The early days of building Prene - and what it really took to stand out in a crowded, copycat marketHow she’s kept her brand relevant for ten years without losing its original essenceThe mindset shift that separates staying power from short-term hypeWhat she’s learned about influence, identity, and evolving with your customerIt’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.Check out Prene Here:https://www.prenebags.com/Get in touch with Tammy: https://www.instagram.com/tammy___green/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re just trying to keep your head above water while juggling work, life, side projects, and social expectations?In this fun (and slightly unhinged) episode of The WIBS, we’re pulling back the curtain on the small but mighty hacks that have made a big difference in our careers and daily lives from how we handle meetings, manage expectations, and even get our damn steps in.You’ll hear:The weird but wonderful shopping hack that makes hosting dinner parties so much easierPenny’s walking routine that keeps her moving and on top of emailsThe beauty trick Tash swears by for looking polished in 5 minutes flatOur “good girl” conditioning around overcompensating at work — and how we’re unlearning itWhy disarming people (even with a well-timed swear word) makes you more memorable in businessOur favourite AI prompt to sound more confident and warm at work (even when you’re second-guessing yourself).Plus the 10-minute bridal makeup disaster story you didn’t know you neededThis is the episode you’ll want to send to your group chat.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: [email protected] Hosted on Acast. See acast.com/privacy for more information.

What would it take for you to back yourself fully?For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.In this episode, we dive into:The moment Sherel knew she had to build Lobo and why she didn’t wait for permissionHow she funded her dream by selling her home (yep)What it’s like to launch a physical product with no industry connectionsWhy Lobo’s “2-in-1” convertible heel is gaining a cult followingThe emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubtWhether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you.Check out LOBO Footwear here:https://www.lobofootwear.com/Follow LOBO Footwearhttps://www.instagram.com/lobofootwear/Visit LOBO Footwear:https://www.lobofootwear.com/Connect with Sherel:https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: [email protected] Hosted on Acast. See acast.com/privacy for more information.