<p>How do you build a brand that outlives the trend?</p><br><p>Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.</p><br><p>In this episode, Tammy joins us to talk about:</p><p><br></p><ul><li>The early days of building Prene - and what it really took to stand out in a crowded, copycat market</li><li>How she’s kept her brand relevant for ten years without losing its original essence</li><li>The mindset shift that separates staying power from short-term hype</li><li>What she’s learned about influence, identity, and evolving with your customer</li></ul><p><br></p><p>It’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.</p><br><p>Check out Prene Here:</p><p>https://www.prenebags.com/</p><br><p>Get in touch with Tammy: https://www.instagram.com/tammy___green/</p><br><p>Follow the WIBS online:</p><p>Follow us for all the latest on Instagram at: @thewibspod</p><p>You can follow Natasha at: @natashamarcello_</p><p>And Penny at: @penny.macheras</p><p>Visit us at: https://thewibspodcast.com/</p><p>Email us: [email protected]</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>