<p>How do you turn a raw idea into a real place people love?</p><br><p>Kelsie Gaffey founder of <strong>Gracie’s Wine Room,</strong> did it in just <strong>two months</strong>.</p><p>What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.</p><br><p>In this episode, Kelsie joins us to talk about:</p><ul><li><strong>From idea to open in 60 days</strong> — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happen</li><li><strong>Making it happen on a budget</strong> — finding cash, pitching friends, and hearing “no” a hundred times before one yes</li><li><strong>Building a community, not just a bar</strong> — how TikTok became her business marketing channel, and her biggest cheer squad</li><li><strong>Right place, right vibe</strong> — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looks</li><li><strong>The unfiltered side of hospo</strong> — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glasses</li><li><strong>Leading with values</strong> — why she refuses to shut out regulars for private hires, even when it costs more</li><li><strong>What’s next</strong> — her new venture, <em>Gracie’s Space</em>, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to.</li></ul><p><br></p><p><strong>Check out Gracie’s Wine Room:</strong></p><p>Instagram: <a href="https://www.instagram.com/gracieswineroom" rel="noopener noreferrer" target="_blank">@gracieswineroom</a></p><br><p><strong>Get in touch with Kelsey:</strong></p><p>TikTok: <a href="https://www.tiktok.com/@kelsiegraceee" rel="noopener noreferrer" target="_blank">@kelsiegraceee</a></p><br><p><strong>Follow the WIBS online:</strong></p><p>Instagram: <a href="https://www.instagram.com/thewibspod" rel="noopener noreferrer" target="_blank">@thewibspod</a></p><p>Penny: <a href="https://www.instagram.com/penny.macheras" rel="noopener noreferrer" target="_blank">@penny.macheras</a></p><p>Natasha: <a href="https://www.instagram.com/natashamarcello_" rel="noopener noreferrer" target="_blank">@natashamarcello_</a></p><p>Listen/links: <a href="https://linktr.ee/thewibspod" rel="noopener noreferrer" target="_blank">https://linktr.ee/thewibspod</a></p><p>Website: <a href="https://thewibspodcast.com/" rel="noopener noreferrer" target="_blank">https://thewibspodcast.com/</a></p><p>Email: [email protected]</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>