Personal branding looks easy from the outside. Just be yourself, show up, and let your personality do the work. Then the camera turns on, and suddenly it's not so simple anymore.Amy Landino never set out to become a personal branding expert. Back in 2007, she just wanted to make a nice wedding video for a friend. But something about that experience stuck with her.That one video turned into a YouTube channel. The channel turned into a business. And the business eventually became two seven-figure media companies and a global audience in over 100 countries.In about 40 minutes, Amy walks us through what she learned from every pivot in her journey and the strategies she uses today to turn content into clients. "If I believe in it first, everybody else will get on board." ~ Amy LandinoIn This Episode:- How a wedding video started it all- Pivoting your brand without losing your audience- Why the best content strategy is meeting people where they are- Talking to your audience like they are already your clients- How to use Instagram Stories to test content before going all in- The BREAK formula for hooking viewers in the first 30 seconds- How to market a book by borrowing other people's audiencesAbout Amy LandinoAmy Landino is a three-time bestselling author, keynote speaker, and the award-winning creator behind AmyTV. She has built two seven-figure media companies, amassed nearly half a million subscribers and 37 million views, and grown a readership spanning more than 100 countries. She has spoken on stages for Adobe, Oracle, LinkedIn, and YouTube, and has been featured on The Tamron Hall Show, Fortune, CNBC Make It, and Business Insider. Her latest book, Good Morning, Good Life, is available in bookstores everywhere.IG: https://www.instagram.com/schmittastic/ YouTube: https://www.youtube.com/amytv LinkedIn: https://www.linkedin.com/in/amytv Website: https://amylandino.com/ Get Amy's Book: https://goodmorninggoodlife.com Where to find me:IG: https://www.instagram.com/jen_gottlieb/   TikTok: https://www.tiktok.com/@jen_gottlieb    Facebook: https://www.facebook.com/Jenleahgottlieb   Website: https://jengottlieb.com/   My business: https://www.superconnectormedia.com/YouTube: https://www.youtube.com/@jen_gottlieb