An absolute must-listen if you’re serious about scaling your product business profitably.While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion.When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers.In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product.We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers.If you’ve ever:Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitabilityThis episode will give you the framework and the confidence that you need to edit with intention.In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t)Enjoy the chat! FREE RESOURCE FOR YOU!Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business). LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]