The Buyerside Chat

Sit with this: Are you leading for the business you have right now... or the one you're building?If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business. I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.Here’s what you’ll learn in this episode:What it means to lead from your future self instead of your current stuck versionHow your subconscious could be keeping you in protection mode (and how to break the cycle)The sneaky ways fear shows up in product decisions, pricing, and hiringA real-life example of how one client increased her profit by letting go of “just okay” products10+ signs you’re leading from the wrong mindset—and how to shiftWhat future-you actually does differently day-to-dayThe #1 question to ask before every business decision moving forwardReady to make this kind of change in your own business? Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy. https://kristinfishercoaching.com/rewiredretailOr Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:https://www.instagram.com/kristinfishercoachingLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Your Business Is Not the Boss of You (But It Might Be Acting Like It)Have you ever looked up and realized, “Wait... how the hell did my business start running me?” This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.Inside this episode, you’ll learn:Why hustle culture is still running your subconscious—even if you think you’ve “moved on”What subconscious programming has to do with your burnout (and how to rewire it)The beliefs that are silently sabotaging your growthWhat it really means to step into your role as the leader of your businessThe power of creating white space in your calendar (and life)Why your version of success must be defined by you (and no one else)Resources Mentioned in this episode:Episode 92: Define Your Version of SuccessJoin the Rewired Retail Mastermind HEREOR DM me “REWIRED” on IG @kristinfishercoaching to chat: Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

E-commerce sales feeling stuck?You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.You'll Learn:The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your effortsMentioned in this Episode:Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HEREUplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERERESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERENeed to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HEREFeeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HEREOr to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE. **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout.This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business.In this episode, we cover:How Rebecca built her brand from a nap-time side hustle to a thriving businessLessons from 10 years of manufacturing and product developmentWhat most people miss when sourcing overseas (and how to avoid it)How tariffs and global changes are impacting small product-based businessesThe mindset of launching a new product (and even an app) from scratchThe importance of letting yourself be a scrappy beginner again and againWhether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start.Enjoy the chat! CONNECT WITH REBECCA:Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com   Manufacture Awesome: https://www.manufactureawesome.com/ Connect on Instagram: @rebecca_jane_woolbright@manufacturer_awesomeCHECK OUT REBECCA’S COURSES & RESOURCES:Manufacture AwesomeMini Course to Use Streak for your Wholesale CRM: Automate & ScaleMap out your product launches: Launch Line AppLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

An absolute must-listen if you’re serious about scaling your product business profitably.While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion.When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers.In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product.We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers.If you’ve ever:Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitabilityThis episode will give you the framework and the confidence that you need to edit with intention.In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t)Enjoy the chat! FREE RESOURCE FOR YOU!Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business). LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]