<p>What’s killing your SaaS deals?<br>It’s not the product.<br>It’s not the pitch.<br>It’s your pricing… and the fact that your team is selling features instead of <strong>use cases that actually solve real problems</strong>.</p><p>In this episode, Justin is joined by <strong>Simon Ooley</strong> — founder of <strong>Veles</strong> — who went from BDR to building $10M+ ARR business units across continents, and now helps SaaS sales teams ditch the spreadsheet chaos and close smarter.</p><p>Together, they break down:</p><ul><li><p>The fatal pricing blind spots crippling SaaS sales</p></li><li><p>Why use cases are the new secret weapon for sales enablement</p></li><li><p>How to shift from feature-dumping to value-first conversations</p></li><li><p>The real reason your sales and product teams don’t align (and how to fix it)</p></li><li><p>How Simon validated Veles by interviewing 100+ SaaS companies</p></li><li><p>What separates high-performing reps from the rest (hint: it’s not talent)</p></li></ul><p>You’ll also hear how Simon stays motivated through chaos, the power of consultative selling, and a sneak peek at Justin’s custom GPT sales coach — now being road-tested by Simon’s team.</p><p>Stick around to the end for Simon’s raw and real advice for sales leaders on mindset, balance, and how to keep showing up — even when the numbers don’t.</p><p><strong>To connect with Simon Ooley:</strong><br>Visit <a href="http://www.linkedin.com/in/simonooley/" target="_new" rel="noopener">www.linkedin.com/in/simonooley/</a></p><p><strong>To learn more about Veles:</strong><br>Go to <a href="http://www.getveles.com" target="_new" rel="noopener">www.getveles.com</a></p><p><br></p><p>Whether you&#39;re leading a team or looking to elevate your own sales game, this episode offers clear takeaways and fresh perspective on what it takes to sell with purpose and impact.</p><p>Get your copy of <em>Inspire, Influence, Sell</em> on Amazon or a digital copy here: </p><p>https://go.focus4growth.co.uk/inspire_influence_sell_digital_pdf</p><p><br></p><p>If this episode sparked new ideas or confirmed what you already believe about high-performance selling, hit subscribe and leave a review. </p><p><br></p><p>For upcoming sales mastery workshops and tools, connect with Justin on LinkedIn:</p><p>https://www.linkedin.com/in/justin-leigh-coach/</p><p></p>