<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr">E-commerce Berlin Expo.</a></p><p><br></p><p>Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet.</p><p><br></p><p>Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents.</p><p><br></p><p>From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy.</p><p><br></p><p>🟠 Interested in being a guest on our podcast? Reach out to us at
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