Behind The Click Podcast | E-commerce and Leadership

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit.In this episode, host Janine Vanessa Heinrich sits down with Andreas Fischer, CEO of minubo, winner of the Jury Grand Choice Award at the E-commerce Germany Awards, to unpack why most e-commerce brands are still struggling to make data work for them, and what it actually takes to fix that.From data silos and broken BI pipelines to AI-ready data models and semantic layers, Andreas explains why two-thirds of AI projects fail before they even start, and why the problem is almost never the technology.They explore what it really means to be data-driven versus just data-rich, how a single bad data point can cost a retailer thousands, and why building the right data foundation is the most important thing an e-commerce brand can do before touching AI.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.What does it really take for a small brand to compete with global industry giants?In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Janine Vanessa Heinrich sits down with Larissa Schmid, Co-Founder & CEO of saint sass, to unpack how a Berlin-based startup built a globally recognized brand - worn by icons like Madonna, Cynthia Erivo, and more.From launching statement tights that went viral to scaling internationally with a lean testing approach, this episode dives into what it actually takes to win as a challenger brand in a crowded market.Lissa also shares how Saint Sass approached international expansion, why emotion-based ads outperform feature-based ones, and what founders should not focus on in the early days.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.What does it really take to build a personal brand that turns into a successful business?In this special live episode recorded at the E-commerce Berlin Expo 2026, host Janine Vanessa Heinrich sits down with Miriam Jacks, Founder & CEO of Jacks Beauty Line, to talk about the power and pressure of personal branding in today’s digital world.Miriam shares the story behind building one of Germany’s most recognizable beauty brands, growing her company from a personal Instagram account to a business generating €15 million in annual revenue and employing more than 50 people.From going live on Instagram during lockdown to building a loyal community and navigating the challenges of public visibility, this episode dives deep into the reality behind personal branding - the opportunities, the emotional toll, and the lessons learned along the way.Miriam also shares practical advice for founders who want to start building their personal brand today - including the one habit you should begin practicing this week.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠⁠E-commerce Berlin Expo.⁠Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet.Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents.From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠⁠YouTube⁠⁠ ■ ⁠⁠LinkedIn⁠⁠ ■ ⁠⁠Instagram⁠⁠ ■ ⁠⁠Facebook⁠⁠ ■ ⁠⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Payments look simple on the surface - a checkout button, a confirmation screen, done. But behind the scenes, payments are one of the most underestimated growth levers in e-commerce.In this episode, host Janine Vanessa Heinrich sits down with Charly De Backer, Head of Business Development at SysPay, to unpack what merchants often overlook when it comes to payment performance, and how the right setup can directly impact revenue, risk, and scalability.From acceptance rates and smart routing to payment orchestration and multi-acquirer strategies, Charly explains why payments are no longer just infrastructure, but a strategic business advantage.They explore why relying on a single acquirer can quietly limit growth, how payment performance is shaped by decisions merchants never see, and why human expertise still plays a critical role in an increasingly automated payments landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠