<p>» <strong>Produced by Hack You Media</strong>: pioneering a new category of content at the intersection of health performance, entrepreneurship &amp; cognitive optimisation.<br>Instagram: <a href="https://www.instagram.com/hackyoumedia/" target="_new" rel="noopener">https://www.instagram.com/hackyoumedia/</a><br>Website: <a href="https://hackyou.media/" target="_new" rel="noopener">https://hackyou.media/</a></p><p><br></p><p><strong>Rory Sutherland</strong> is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don&#39;t actually care about.</p><p><br></p><p>Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.</p><p><br></p><p><strong>Timestamps</strong><br>00:00 Introduction<br>02:14 Why personal branding matters more in an AI-driven world<br>04:38 Family-owned businesses outperform PLCs in brand building<br>08:43 Why likeability often beats performance in service brands<br>13:45 The hidden value of charm and human interaction<br>16:36 Making travel better through experience, not speed<br>19:30 Obsessively specialising to build premium perception<br>26:21 Why status travel beats local cultural appreciation<br>34:06 Should we admire bold bling or quiet confidence?<br>36:53 Why digital culture shifts how we signal status<br>39:33 How luxury brands are losing cachet through ubiquity<br>49:03 Big screens, little phones and backwards tech habits<br>52:22 Influencer marketing revives old-school trust in digital<br>57:13 The danger of one-size-fits-all outrage in advertising<br>01:10:11 Expensive media still signals credibility and confidence</p><p><br></p><p><strong>Links</strong><br>» Escape the 9-5 &amp; build your dream life – <a href="https://www.digitalplaybook.net/" target="_new" rel="noopener">https://www.digitalplaybook.net/</a><br>» Transform your physique – <a href="https://www.thrstapp.com/" target="_new" rel="noopener">https://www.thrstapp.com/</a><br>» My clothing brand, THRST – <a href="https://thrstofficial.com/" target="_new" rel="noopener">https://thrstofficial.com</a><br>» Custom Bioniq supplements – <a href="https://www.bioniq.com/mikethurston" target="_new" rel="noopener">https://www.bioniq.com/mikethurston</a><br>• 40% off your first month of Bioniq GO<br>• 20% off your first month of Bioniq PRO</p><p><br></p><p>» Join our newsletter for actionable insights from every episode: <a href="https://thrst-letter.beehiiv.com/" target="_new" rel="noopener">https://thrst-letter.beehiiv.com/</a></p><p>» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst</p><p><br></p><p><strong>Follow Rory</strong><br>Substack: <a href="https://rorysutherland.substack.com/" target="_new" rel="noopener">https://rorysutherland.substack.com/</a><br>X: <a href="https://x.com/rorysutherland?lang=en" target="_new" rel="noopener">https://x.com/rorysutherland?lang=en</a></p>