<p>» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation<br>Instagram: <a href="https://www.instagram.com/hackyoumedia/" target="_new" rel="noopener">https://www.instagram.com/hackyoumedia/</a><br>Website: <a href="https://hackyou.media/" target="_new" rel="noopener">https://hackyou.media/</a></p><p><br></p><p>After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — <strong>Lord Aleem proves that Dubai makes everyone look successful while hiding who&#39;s actually operating</strong>.</p><p><br></p><p>In this episode, you&#39;ll hear why his dad&#39;s “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.</p><p><br></p><p>Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.</p><p><br></p><p>00:00 Introduction<br>02:10 Launching a yacht business and selling experiences, not just luxury<br>06:31 Learning business lessons from his dad&#39;s no-nonsense approach<br>10:10 Dubai’s flashy image vs actual wealth and real operators<br>18:06 Choosing who’s worth your energy and protecting peace<br>25:18 Building a personal brand with his dad’s guidance and rules<br>30:23 Owning the first Bugatti Chiron for rent in the world<br>35:54 Why the car hire business was more about brand than profit<br>39:46 Why the UK rental game lost its spark and profitability<br>43:39 Starting a chauffeur business in Dubai and why Escalades win<br>46:25 Dubai’s oversupply problem and setting a higher service standard<br>49:26 Expansion plans and pivoting toward yacht brokerage<br>53:10 The massive costs and logistics of moving a superyacht<br>56:49 YouTube gaps, self-doubt, and needing the right team around him<br>59:14 Stepping up as a businessman and leader in Dubai<br>01:03:53 When to say no, avoid time-wasters, and play the long game<br>01:07:26 Lessons in building legit businesses in Dubai with red tape<br>01:17:18 Why real happiness isn&#39;t found through money alone<br>01:20:06 Navigating Dubai’s social distraction and staying focused<br>01:24:45 Women in Dubai as masterful operators and tacticians<br>01:27:21 Taking breaks, evolving creatively, and avoiding content burnout</p><p><br></p><p>» Escape the 9-5 and build your dream life: <a href="https://www.digitalplaybook.net/" target="_new" rel="noopener">https://www.digitalplaybook.net/</a><br>» Transform your physique: <a href="https://www.thrstapp.com/" target="_new" rel="noopener">https://www.thrstapp.com/</a><br>» My clothing brand, THRST: <a href="https://thrstofficial.com/" target="_new" rel="noopener">https://thrstofficial.com</a><br>» Custom Bioniq supplements: <a href="https://www.bioniq.com/mikethurston" target="_new" rel="noopener">https://www.bioniq.com/mikethurston</a><br>• 40% off your first month of Bioniq GO<br>• 20% off your first month of Bioniq PRO</p><p><br></p><p>» Join our newsletter for actionable insights from every episode:<br><a href="https://thrst-letter.beehiiv.com/" target="_new" rel="noopener">https://thrst-letter.beehiiv.com/</a></p><p>» Join Whoop and get your first month for free:<br><a href="https://join.whoop.com/FirstThingsThrst" target="_new" rel="noopener">https://join.whoop.com/FirstThingsThrst</a></p><p><br></p><p>» Follow Aleem<br>YouTube: <a href="https://www.youtube.com/LordAleem" target="_new" rel="noopener">https://www.youtube.com/LordAleem</a><br>Instagram: <a href="https://www.instagram.com/lordaleem_official/?hl=en" target="_new" rel="noopener">https://www.instagram.com/lordaleem_official/?hl=en</a></p>