<p>Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.</p><p><br /></p><p>Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.</p><p><br /></p><p>This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.</p><p><br /></p><p>00:00 Introduction<br />02:00 Starting out in fitness and falling in love with strength<br />08:48 Building a personal brand vs building a sellable business<br />11:21 How an accidental e-book launch turned global fitness empire<br />15:40 Turning the Sweat app into a platform beyond herself<br />21:46 Selling the company and feeling like she lost a child<br />25:53 Keeping Sweat ahead in a saturated women’s fitness market<br />32:22 Why long-term success is about consistency, not extremes<br />38:31 What women struggle with most in fitness today<br />40:25 Debunking myths about women lifting weights and eating carbs<br />44:39 Fitness shifting toward total wellness and biohacking<br />48:39 Stress, control, and the quiet chaos of daily life<br />53:15 Navigating motherhood while running a global brand</p><p><br /></p><p>» Escape the 9-5 &amp; build your dream life – <a href="https://www.digitalplaybook.net/" target="_blank" rel="ugc noopener noreferrer">https://www.digitalplaybook.net/</a><br />» Transform your physique – <a href="https://www.thrstapp.com/" target="_blank" rel="ugc noopener noreferrer">https://www.thrstapp.com/</a><br />» My clothing brand, THRST – <a href="https://thrstofficial.com" target="_blank" rel="ugc noopener noreferrer">https://thrstofficial.com</a><br />» Custom Bioniq supplements – <a href="https://www.bioniq.com/mikethurston" target="_blank" rel="ugc noopener noreferrer">https://www.bioniq.com/mikethurston</a><br />• 40% off your first month of Bioniq GO<br />• 20% off your first month of Bioniq PRO</p><p>» Join our newsletter for actionable insights from every episode – <a href="https://thrst-letter.beehiiv.com/" target="_blank" rel="ugc noopener noreferrer">https://thrst-letter.beehiiv.com/</a><br />» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst</p><p><br /></p><p>» Follow Kayla:<br />Instagram – <a href="https://www.instagram.com/kayla_itsines/?hl=en" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/kayla_itsines/?hl=en</a><br />Sweat – <a href="https://sweat.com/join" target="_blank" rel="ugc noopener noreferrer">https://sweat.com/join</a></p>