<p>» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship &amp; cognitive optimisation.<br>Instagram: <a href="https://www.instagram.com/hackyoumedia/" target="_new" rel="noopener">https://www.instagram.com/hackyoumedia/</a><br>Website: <a href="https://hackyou.media/" target="_new" rel="noopener">https://hackyou.media/</a></p><p><br></p><p>Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said &quot;see you in two months,&quot; how Facebook&#39;s golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.</p><p><br></p><p>Learn why she loves Dubai&#39;s rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.</p><p><br></p><p>00:00 Introduction<br>03:27 Transitioning from radio to social media in 2017<br>05:46 Moving to Dubai in 2008 and early experiences<br>09:11 Launching SBX and the online car auction business<br>13:30 Unique aspects of SBX&#39;s auction process<br>18:19 Importance of trust and brand reputation in auctions<br>21:52 Strategic goals and personal content creation balance<br>26:34 The hiring process for presenters and maintaining passion<br>30:17 Concept cars and their purpose in car design evolution<br>34:21 Challenges of being the public face and dealing with burnout<br>38:31 Handling online negativity and maintaining mental health<br>40:01 Balancing work drive with personal well-being<br>45:30 AI in content creation and future business prospects<br>51:04 Monetising platforms, YouTube vs Facebook<br>57:27 Building a diverse media and tech business model<br>1:03:30 Favourite cars and collaborations with brands<br>1:09:03 Personal growth and adventure goals for the future</p><p><br></p><p>» Escape the 9-5 &amp; build your dream life - <a href="https://www.digitalplaybook.net/" target="_new" rel="noopener">https://www.digitalplaybook.net/</a><br>» Transform your physique - <a href="https://www.thrstapp.com/" target="_new" rel="noopener">https://www.thrstapp.com/</a><br>» My clothing brand, THRST - <a href="https://thrstofficial.com/" target="_new" rel="noopener">https://thrstofficial.com</a><br>» Custom Bioniq supplements: <a href="https://www.bioniq.com/mikethurston" target="_new" rel="noopener">https://www.bioniq.com/mikethurston</a><br>• 40% off your first month of Bioniq GO<br>• 20% off your first month of Bioniq PRO</p><p>» Join our newsletter for actionable insights from every episode: <a href="https://thrst-letter.beehiiv.com/" target="_new" rel="noopener">https://thrst-letter.beehiiv.com/</a></p><p>» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst</p><p><br></p><p>» Follow Alex<br>Instagram: <a href="https://www.instagram.com/supercarblondie/?hl=en" target="_new" rel="noopener">https://www.instagram.com/supercarblondie/?hl=en</a><br>SBX Cars: <a href="https://sbxcars.com/" target="_new" rel="noopener">https://sbxcars.com/</a></p>