<p>» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship &amp; cognitive optimisation.<br>Instagram: <a href="https://www.instagram.com/hackyoumedia/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/hackyoumedia/</a><br>Website: <a href="https://hackyou.media/" target="_blank" rel="ugc noopener noreferrer">https://hackyou.media/</a></p><p><br></p><p>→ Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzw<br></p><p>Matt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory.</p><p><br></p><p>Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it&#39;s cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender.</p><p><br></p><p>00:00 Introduction<br>02:13 Introductions and playful banter between hosts<br>06:12 Children&#39;s ambitions and parenting philosophy<br>12:04 Navigating injuries and rapid recovery genetics<br>18:36 Balancing personal growth with busy schedules<br>25:00 Evolving YouTube strategies and keeping content fresh<br>30:00 Pros and cons of managing a clothing brand<br>35:14 Writing a book vs creating other content<br>40:28 Importance of authenticity in social media<br>45:00 Misconceptions about fitness for women<br>51:28 Insight into new book &quot;Fitness Unlocked&quot;<br>1:02:10 Future podcast aspirations and challenges<br>1:11:24 The art of making engaging YouTube content<br>1:15:25 Planning adrenaline-filled future adventures<br>1:30:00 Wrapping up with creative new ventures and Arsenal accolades</p><p><br></p><p>» Escape the 9-5 &amp; build your dream life - <a href="https://www.digitalplaybook.net/" target="_blank" rel="ugc noopener noreferrer">https://www.digitalplaybook.net/</a><br>» Transform your physique - <a href="https://www.thrstapp.com/" target="_blank" rel="ugc noopener noreferrer">https://www.thrstapp.com/</a><br>» My clothing brand, THRST - <a href="https://thrstofficial.com/" target="_blank" rel="ugc noopener noreferrer">https://thrstofficial.com/</a><br>» Discover Bioniq Lab peptide products- <a href="https://bioniqlab.com/mike10" target="_blank" rel="ugc noopener noreferrer">https://bioniqlab.com/mike10</a><br>10% off with code MIKE10</p><p><br></p><p>» Join our newsletter for actionable insights from every episode: <a href="https://thrst-letter.beehiiv.com/" target="_blank" rel="ugc noopener noreferrer">https://thrst-letter.beehiiv.com/</a></p><p><br></p><p>» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst</p><p><br></p><p>» Follow Matt<br>Instsagram: <a href="https://www.instagram.com/mattdoesfitness/?hl=en" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/mattdoesfitness/?hl=en</a><br>Website: <a href="http://www.morsialtd.com/" target="_blank" rel="ugc noopener noreferrer">www.morsialtd.com</a></p>