Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by the founder of LIVSN, Andrew Gibbs-Dabney, who shares his compelling journey from personal struggle to building an outdoor brand focused on sustainability and quality.

Andrew discusses the challenges of launching a new brand in a saturated outdoor market and highlights the need for innovation that aligns with environmental responsibility. The conversation also explores how LIVSN's approach to product development merges sustainability with functionality, ensuring that their offerings resonate with a younger, more environmentally conscious customer base.

Lastly today is the two year anniversary of the first episode of THE ROCK FIGHT! So Colin ends the show by reading TRF's first episode, Ski Resorts Are Not Outdoor, as today's Parting Shot.

Hurricane Helene Relief Links:

• Support and Shop Western North Carolina Brands
• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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